Founder Barry Laden | Founded 1999 | |
 | ||
The Laden Showroom was widely considered as London's leading showroom and store that promoted and supported young and independent fashion designers. Time Out Magazine described the shop as "cutting-edge but very affordable designer clothing from the hottest independent talent on the scene is second to none" while the London Evening Standard said it "has a strong celebrity following" EasyJet described the store as "a veritable magnet for keen-eyed fashionistas" in its inflight magazine, recommending The Laden Showroom to London visitors.
Established in 1999 at 103 Brick Lane, London, by sister and brother team, Adele and Barry Laden MBE, and closing in December 2016, the model for The Laden Showroom was founded on social entrepreneurial principles, where designers rented low-cost space to display and sell their products without being tied to contract.
Described in Vogue.com as a "bijou boutique", The Laden Showroom featured on television and in many newspapers and magazines in the UK and across the world.
The Laden Showroom was a finalist in the London Evening Standard O2 Inspiration Award for Business, announced 25 January 2007.
Superbrands announced that The Laden Showroom was awarded CoolBrands status for 2008-09.
In 2014 The Laden Showroom entered into an exclusive agreement to sell a range of designers online through ASOS.com.
Celebrities who have worn clothes from designers at The Laden Showroom include: Pixie Lott, Sarah Brown, The Saturdays, Dawn Porter, Victoria Beckham, Sienna Miller, Sophie Ellis-Bextor, Gail Porter, Helen McCrory, Liza Tarbuck, Pete Doherty, Jarvis Cocker, Noel Gallagher, Gisele Bündchen, Gok Wan, Romeo Gigli, Liz McClarnon, Dannii Minogue, Becky (television personality), Jessica Lowndes, Susie Bubble and Katy B.