The Grand Madison

The Grand Madison, originally the Brunswick Building, is a landmarked historic building located at 225 Fifth Avenue between East 26th Street and East 27th Street in Manhattan, New York City, on the north side of Madison Square Park. The building is part of the Madison Square North Historic District, and is located in the neighborhood known as NoMad ("NOrth of MADison Square Park").

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The Renaissance Revival building "is constructed of multi-colored brick laid in a faint striped pattern, exquisitely ornamented in contrasting limestone. Its palazzo composition is articulated by a rusticated, trabeated base and arcaded loggia under an impressive cornice." Designed by architects Francis H. Kimball and Harry E. Donnell and built in 1906, the building has served as a hotel, a warehouse, and sales showrooms for gift wholesalers, thus becoming known as the New York Gift Building. For many years it was the city's showcase for glass, ceramic and silver gift ware. The building is on the site of the fashionable Brunswick Hotel. In 2006 ElAd Properties converted the building into 195 luxury apartments.