Type Private Area served United States, Canada | Industry Pet food Products Dog food, cat food | |
Founded McLean, Virginia, USA (1911) Headquarters McLean, Virginia, United States | ||
The Goodlife Recipe is a brand name of cat food manufactured in the United States by Mars, Incorporated. The brand debuted in 2007 with cat food and dog food, however, their dog food and dog treat lines were discontinued in August 2010 for economic reasons. After years of introduction, the famous "thought pyramid" design came into use.
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Packaging
The product's multiwall paper bag incorporating a slider zipper won an AmeriStar award from the Institute of Packaging Professionals.
Promotion
As part of a promotional campaign, Jewel recorded a cover version of "The Good Life", a 1960s song popularized by Tony Bennett and Frank Sinatra.
References
The Goodlife Recipe Wikipedia(Text) CC BY-SA