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The East is an Indonesian situation comedy program that is airing on NET.. The title is named as "The East" for the namesake of the building where the headquarters of NET. is located in Jakarta, Indonesia.
The series depicts the situation behind the scenes of the station's in-house infotainment program called Entertainment News as well as the personal situation of its crew. The talents involved here portray those who prepare the program, such as its Executive Producer, Producer, Creative, Production Assistant, reporter and camera person. and lastly the hosts who present the Entertainment News program.
Characters
The program is set to show the production process of the Entertainment News (E-News) program, where there are presenters for the show, those who work behind the scenes, and managerial positions who supervise talents and the progress of the show.
Presenters
Shafira Umm as Shafira, the female presenter of E-News. She is the cheerful, confident, and fashionable.
Caesar Gunawan as Caesar, the male presenter who boasts himself for being "the most handsome guy" on the show.
Both are also the presenter of the real Entertainment News program alongside Gista Putri. Other presenters sometimes fill-in for the show.
Behind the scenes
Tara Basro as Mutia, the executive producer who handles the program on the set. Very stern and straightforward, a few of her colleagues are often irritated because of her attitude. She always unwittingly turns down Dhewo's offer for a night out. In the early episodes, Iren often follows her and writes down about how not to paster her when she gets pissed with Iren for doing so.
Ge Pamungkas as Andika, an assistant producer whose job description includes booking equipments for outdoor reporting and checking on footages for the broadcast. Clumsy and a bootlicker, he has a deep affection for Gista and a deep friendship with Fajar, both of which often put him on the losing side. The only positive side on him is frequently contributing applicable ideas for the show.
Ayushita as Putri, the creative and senior reporter who has the contact number of most prospective artists for interview. Calm, cheerful, and stylish, she is Gista and Iren's best friend.
Gista Putri as Gista, the producer of E-News and later on, 86. She sometimes fills in as the presenter for E-News. Hygienic and organized, she usually turns down Andika's affection and gets irritated by Mutia.
Sahira Anjani as Iren, the junior reporter who often goes out to report with Fajar and who briefs the presenters about the stories for the day's broadcast. Innocent and sometimes clumsy, she is always bullied by Fajar by asking for money and is called on by Mutia and Andika as being incompetent, but always finds consolation to Putri and unbeknownst to anyone, have martial art skills.
Tanta Ginting as Fajar, a cameraman who is the enemy of the crew for frequently asking for money, boastful, and sleeping on the job. He primarily bullies Iren and Andika by owing them plenty of money which he always promises to pay back at a later date. He does not work under supervision of Dhewo because he is often called to shoot for other programs.
Managerial positions
Sutan Simatupang as Dhewo, the Head of Production Department. Short tempered and loud, he is in charge of every single crew of all shows. He is in love with Mutia but fails to ask her for a date on all but one occasion, as well as unwillingly say a word of his affection for her.
Lukman Sardi as Lukman, the director who is stern but more tight-lipped and philosophical, thus often misunderstood by Dhewo. His favorite slogan is "Zero mistake!"
Julie Estelle as Claudia, the Head Division of Talent Management. Artists who come to the TV station to try their luck of landing a gig must see her to make an appointment for casting. She is known for eating healthily and being likable.
Veronica Jalah Laissti Timuran as Laissti, the Director Assistant who works as the secretary for Lukman.
Other casts
These casts are usually labeled as "Featuring" on the opening credit and is slated to play in multiple episodes.
Ferry Gustian as Eman (Office Boy) (Episodes 1-8)
Adhry Budiarsha as Ikin (Office Boy) (From Episode 9). He chuckles a lot and inadvertently interrupts Dhewo's pick-up line for Mutia while delivering his coffee.
Scott Leonard as Marcel, the temporary production assistant while Andika is on leave.
Samuel Rizal as Jose, another camera person who is adored by Iren.
Laura Theux as Bebi, a new intern who unwittingly has a feeling for Andika.
Episodes
Unless otherwise stated, any special guests on each episode are acting as themselves, usually as the interviewee for the day's report.