The Cult of Ant and Dec

Background and recording

For the release of their third studio album, Ant & Dec decided to drop their character names of PJ & Duncan, and continue recording under their real names. Recording began in April 1996, with the duo's long-time collaborator Ray Hedges. Hedges penned the tracks "Just a Little Love" and "Better Watch Out" for the album, as well as producing covers of "Game of Love" and "All I Have to Do Is Dream". In an attempt to break Europe and Asia, "All I Have to Do Is Dream" was released as a single in June 1996, to moderate success in Germany and South Korea. "Better Watch Out" was then released as the album's international lead single in August 1996, receiving moderate success in the United Kingdom.

Due to Hedges' involvement in the recording of Boyzone's second studio album, A Different Beat, he was unable to continue writing with the duo, and the duo where instead referred to songwriter Richard Stannard, who penned their next single, "When I Fall In Love". A large block of the album was produced by Stannard, with co-production from Pete Davis and Matt Rowe. Rob Kean and Tony Vickers also co-produced two tracks for the album, "Bound" and "Cloud Nine".

The final recording sessions for the album saw the duo hook up with songwriter Wayne Hector and production supremo Steve Mac, who helped pen the final two tracks for the album: "Falling" and "Crazy". However, the release of "Falling" as a single was the decision that subsequently ended their British musical career. The track was pulled from the British charts under the instruction of their record label, Telstar Records, after claims of copyright infringement were made, brought about by a pop duo, 'And all because...', who were also managed by Ant and Dec's management team. The duo claimed that Ant & Dec had stolen the song from them, and released it without their consent. Subsequently, Telstar Records decided not to renew their existing contract, and they were dropped from the label.

However, the duo's Japanese record label, Cutting Edge, made the decision to continue pushing the duo's career, and as such, hooked them up with a group of well known international songwriters, to help write five brand new tracks to appear on a special deluxe version of the album to be released in Japan. The new version of the album was led by the Mac and Hector-penned single "Crazy", which was heavily remixed for its use as a single, and both the album and single received success in the region. However, after the loss of their British record deal, and having not wanted to move to the other side of the world to continue in the music, the duo decided to call it day, making "Crazy" their last release as a single.

Epic Records in Asia later made the decision to re-issue the album without the duo's consent, adding the single "All I Have to Do is Dream" and the Japanese-only track "This Must Be Heaven" as bonus tracks, with "All I Have to Do is Dream" not appearing on any other version of the release. Epic also released a VHS video of the same name, containing the duo's entire back catalogue of music videos, karaoke versions, behind the scenes footage and live tour performances from the duo's Asian tour, plus footage from the Out on the Tiles VHS formerly released in July 1996.