Industry Food Wholesale Products Chicken Rice Headquarters Petaling Jaya, Malaysia | Key people Datuk Ahmad Ali Sazali Revenue $30 million MYR (2006) | |
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Website www.thechickenriceshop.com Founded 2000, UEP Subang Jaya, Malaysia Profiles | ||
The Chicken Rice Shop (TCRS) is a chicken rice fast-food restaurant and Halal family restaurant chain in Malaysia. The chain is operated by TCR Restaurants Sdn Bhd, a company incorporated in Malaysia, which was established in June 2000.
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The Chicken Rice Shop serves what it calls "grandmother's traditional Hainanese secret recipe chicken rice" and local Malaysian dishes.
With the successful growth of TCRS in their domestic markets, they plan to spread the culture of the Malaysian way of life into the Indonesia market 2007, followed by Australia, Singapore and other Asian countries. Their slogan is Bukan Sekadar Nasi Ayam: (Not just Chicken Rice) in Malay and "Chicken Rice and More" in English.
As at October 2016, with more than 80 outlets in South East Asia, TCRS is currently the largest chicken rice restaurant chain in the world.
Locations
Up to date, there are a total of 24 outlets in the Peninsular Malaysia and 1 each in Sabah and Sarawak (excluding Labuan).