Type Subsidiary of Omnicom Website www.beanstalk.com Founded 1991 | Industry Marketing Founder Seth M. Siegel Parent organization Omnicom Group | |
 | ||
Key people Allison Ames, CEO and President
Michael Stone, Chairman Headquarters New York City, New York, United States | ||
The Beanstalk Group (Beanstalk) is a global brand extension licensing agency and consultancy headquartered in New York City, with offices in London, Miami, and Cincinnati, and affiliates in Asia, India, Latin America, and Australia. The company has about 75 employees.
Contents
History
Michael S. Stone and Seth Siegel co-founded the company in 1991. It was purchased by Ford Motor Company in June 2001, and then sold it to Omnicom Group in October 2005. The company is now a part of the Diversified Agency Services (DAS) division of Omnicom Group. In December 2010, Nancy Bailey & Associates was acquired by the company.
Stone was president and chief executive officer of Beanstalk from 2006 until 2015. In 2006 Siegel assumed the position of vice chairman. In November 2015, Stone became chairman and Allison Ames was appointed as chief executive officer, as well as retaining her position as president.
In 2015 Beanstalk was ranked No. 5 in the 2015 Top 35 Global Licensing Agents listing by licensemag.com.
Business
The company is a member of the Licensing Industry Merchandisers' Association (LIMA). It sells brand representation, manufacturer representation, retail partnership management, creative services, approvals management, consumer research, legal and financial services and royalty auditing, and has worked with Harley-Davidson, The Coca-Cola Company, AT&T, Ford Motor Company, Jaguar, Land Rover, Stanley Black & Decker, Procter & Gamble, HGTV, the U.S. Army, and Mary-Kate and Ashley.
Beanstalk has two additional divisions.