Thane Direct is a home shopping television channel, broadcast in the United Kingdom on the Sky Digital and Freesat platform.
Thane Direct mainly promotes and sells its product lines through infomercials geared around a specific product, or range of themed products. As well as compelling viewers to order products immediately over the phone, the channel heavily promotes its own website, where there is more information on the products featured, as well as other available products for purchase.
Thane Direct is owned and operated by Thane International, which is one of the largest direct response television marketing companies in the world. Thane Direct is one of seven home shopping television channels owned by Thane International worldwide.
Thane Direct was removed from Freesat channel 811 on 26 October 2010, where it had been broadcasting since 1 November 2008. Thane Direct returned to Freesat on channel 811 on 3 November 2010, after completing technical work. The channel was once again removed from Freesat on 1 February 2011. On 13 February 2012, Thane Direct returned to Freesat on channel 820.