Trading name KGBAnswers Area served United Kingdom Website KGBAnswers.co.uk Headquarters Cambridge, United Kingdom Founded 2003 | Industry Mobile search Services Mobile search Owner Kgb Motto How to know, on the go! Number of employees 250 | |
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Type Wholly owned subsidiary | ||
Agentur texperts
Texperts was a UK-based mobile search service. In December 2008, Texperts was bought by the United States-based Knowledge Generation Bureau, operator of the 118 118 services, a directory services company which had also entered the SMS Any question market. The company was later renamed KGBAnswers.
Contents
History
Re5ult Ltd was launched initially with a subscription-based service called 'Re5ult' on a normal mobile number. However, in August 2004 the service was launched on a premium text code and rebranded as 82ASK. In 2007, Re5ult switched phone numbers and brands again, relaunching the service as Texperts on short code 66000.
Performance
A "road test" on the question "How many people were alive compared with all who had ever lived" resulted in the service answering the question in five minutes, with the closest rival answering it in twenty-two minutes. A similar question asked for "a hotel in Ireland within half an hour of Rosslare en route to Westmeath" achieved similar results. The company had an average monthly growth of 20%, and had one of the most recognisable brands in the UK market.
Publications
In 2006, Texperts released the book Do Sheep Shrink in the Rain?, subtitled "The 500 Most Outrageous Questions Ever Asked and Their Answers", published by Virgin Books, ISBN 0-7535-1179-7. The 256 page paperback is a compilation of questions received and answered by the service.
Awards and partnerships
The company has won several national awards, and has business deals with several multinational companies, including Multimap, GlaxoSmithKline and The Relationship Specialists. The company also has exclusive access to the official Guinness World Records database, and operates several other text services, including partnerships with Thomson and BAA.