Website templeturmeric.com Founded 2009 | Founder Daniel Sullivan | |
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Headquarters Manhattan, New York, U.S.A. Products Ready to Drink Beverages | ||
Temple turmeric our roots
Temple Turmeric is an American beverage company known for its turmeric-based, ready to drink beverages. It is based in Manhattan and is a national vendor for organic food supermarket Whole Foods. The company and its products have been featured in publications that include Time, Crain's New York Business, Entrepreneur, and Yahoo!.
Contents
One on one with temple turmeric s daniel sullivan expo west 2015
History
Temple Turmeric was founded in 2009 by Daniel Sullivan, a turmeric farmer turned entrepreneur. The company was originally known as Tumeric: Elixir of Life and TumericALIVE before it rebranded in 2015 to become known as Temple Turmeric. Sullivan discovered turmeric in 2008 on a trip to Hawaii. Upon returning home to New York City, he decided to hand-craft and sell turmeric based drinks on bicycle throughout the city.
Sullivan moved on to selling the product to yoga studios and health food stores in the New York City area. The company grew from selling 4,000 bottles per week in its infancy to 14,500 bottles per week in 2012. This is the same year that the company expanded with the help of Whole Foods Market. Temple Turmeric obtained a $35,000 loan from the supermarket as part of its Local Producer Loan Program, using the money for an automatic filling machine for Temple Turmeric's bottling plant. As part of the agreement, the company became a national supplier for the organic foods supermarket chain. Sales of product in 2014 tripled sales from 2013, with the company operating with 20 employees.
Products
Temple Turmeric bottles herb-based drinks that include raw organic turmeric, ginger, and cardamom. Each drink contains 13 grams of turmeric and at its launch, Temple Turmeric sourced 300 pounds of turmeric per year. By 2015, it sourced 100,000 pounds of turmeric annually. The predominant supply of the world's turmeric is from Southeast Asia, but Temple Turmeric sources turmeric from Hawaii. The turmeric it uses is called Hawaiian Oana Turmeric.
The beverages are cold-pressed, and as of January 2015 bottled in 12 flavors, including juice-like Elixirs such as Coconut Nectar, Ginger-Aid, Turmeric Pineapple, Mineral Green and Japanese Matcha. They also make a Pure Prana Super Tonic, which is a 3 oz. shot, and Super Blends, which are coconut and hemp milk based and include varieties like Golden Mylk and Bullet Brew Turkish Coffee.