Girish Mahajan (Editor)

Teletext Holidays

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Type of site
  
Private

Founder(s)
  
United Kingdom

Services
  
Travel Agencies

Date founded
  
1992

Area served
  
Worldwide

Industry
  
Travel, Tourism

Headquarters
  
London, United Kingdom

Teletext Holidays httpsuploadwikimediaorgwikipediaen335Tel

Products
  
Package Holidays, Cruises, Hotels

Profiles

Google+
YouTube

Teletext holidays we re still doing it tv ad 2016


Teletext Holidays is a British travel company that has been providing flights, hotels, cars, and transfer deals for over 20 years originally via TV text services and now wholly (and only) via the website teletextholidays.co.uk. Teletext Holidays product range features short and long haul beach holidays, city breaks, UK getaways and cruises, with a focus on having a wide range of offers at affordable prices.

Contents

Unlike many holiday websites, that attract a niche audience, teletextholidays.co.uk has retained its mass appeal. The site’s audience represents a much wider geographical and socio-economic cross-section of society than other travel websites with people of all ages, ranging from 18 year-olds to over-55s, making up its core user group.

Traditionally a price comparison site working with 15+ suppliers, in January 2014 Teletext Holidays began working solely with Truly Travel.

Teletext Holidays’ main competitors are considered to be any other supplier of affordable holidays for UK holidaymakers, with a particular focus on short-haul beach holidays.

Teletext Holidays fill of 1M hotel room nights annually, positioning the company among the top ten OTAs in the UK market.

Teletext holidays hot off the plane in london


History

  • 1970 – Teletext (or broadcast Teletext) television information retrieval service created in the UK by the Philips lead designer for VDUs, John Adams.
  • 1996 – Teletext published its first website featuring a holidays section included alongside the news and sport.
  • 1999 – Teletext launches its Holiday Offers Database and associated entry tools for the UK trade
  • 2001 – teletextholidays.co.uk launches a stand-alone website, offering predominantly package holidays.
  • 2003 – teletextholidays.co.uk’s integrated flights search launches, aggregating flight deals from multiple suppliers.
  • 2005 – teletextholidays.co.uk launched a new integrated hotel search, giving users access to over 100,000 hotels worldwide. This search facility complements the successful flights product and features accommodation from around the world. A new search function allows customers to search for hotels, apartments or villas. Users can also select the number of people per room and display prices for the entire holiday duration rather than per night, as is the case with many other sites.
  • 2006 – An audience of 2.7 million people visits Teletext’s digital services every week, of which 1.5 m view Teletext Holidays pages. Teletext Holidays is further integrated into holiday advertisers wider marketing campaigns due to banner advertising on holiday index pages directing consumers to its exclusive display pages.
  • 2009 – Victoria Sanders became marketing director
  • 2009 – Teletext Holidays launched online “Sunshine Price Index” for holidays. The index shows typical prices across popular destinations, including the UK, tracking the average prices giving an average daily cost for holidaymakers during their trip.
  • 2010 – Teletext shuts down news and information services on TV to focus on travel.
  • 2010 – Teletext Holidays reinvents its brand with the launch of its new website following its analogue services closing.
  • 2011 – Chris Letcher announced as chairman
  • 2012 – After almost 20 years on air Teletext Holidays announces dropping its dedicated TV channel on Freeview
  • 2013 – Victoria Sanders resigns from position as Managing Director
  • 2013 – Daniel Taylor announced as Managing Director
  • 2015 - Wayne Perks announced as Managing Director
  • 2016 - Teletext Holidays launched a new version of its website (www.teletextholidays.co.uk), along with a brand new mobile app available on iOS and Android platforms

    • Sources:

    Headquarters

    Teletext Holidays is headquartered in Holborn, London. Truly Travel, Teletext Holidays’ Travel Agent partner has offices in London alongside a customer call centre and additional back office support, including marketing operations, based in Hyderabad, India.

    References

    Teletext Holidays Wikipedia
    (Text) CC BY-SA


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