Type Subsidiary Products Flowers Founded 1934 | Industry Retail Website www.teleflora.com Parent organization The Wonderful Company | |
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Headquarters Los Angeles, California, United States Similar Bloomex, Interflora, Florists' Transworld Delivery Profiles | ||
Teleflora s dove pos tutorial part 18 marketing
Teleflora is a floral wire service company which brokers orders to local florists for delivery. It has been a subsidiary of The Wonderful Company since 1979.
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Phil meadows shares updates of teleflora s eflorist technology
History
Headquartered in Los Angeles, California, Teleflora, LLC is a clearinghouse for transmitting and processing floral orders to customers throughout the United States and internationally. Teleflora, LLC was formerly known as Telegraph Delivery Service and was founded in 1934 by Edwin S. Douglas. [1] Privately owned since 1979 by Lynda Resnick and Stewart Resnick, husband and wife, the company has 3,000 employees worldwide in 20 countries. With more than 15,000 [2] member florists throughout the US and Canada, it is the largest privately held floral wire service company in the world.
In 2013, Teleflora acquired Toronto-based Flowerbuyer.com, one of the largest and most successful online wholesale flower-buying services in the world, with more than 2,500 active customers.
Advertising
Teleflora ran an advertisement during the 2011 Super Bowl featuring Faith Hill; in the advertisement, a man sends flowers to his girlfriend with the message "Dear Kim, your rack is unreal". Unfortunately, his love letter is a "bust." [3] Teleflora's partnership with Faith Hill included a new collection of flower arrangements for Valentine's Day 2011.
In 2012, Teleflora ran a similar Super Bowl campaign, this time with model Adriana Lima.
Complaints
There have been many reports of missed and late deliveries by TeleFlora. As of Feb 15, 2017, the company has received over 1000 1-star ratings on TrustPilot and ConsumerAffairs business review websites.