Industry Telecommunications | Headquarters Nieuwegein and London | |
Area served Netherlands and United Kingdom Products Mobile telecommunications | ||
Teleena MVNE is a telecommunications company that is headquartered in The Netherlands, with regional offices in the United Kingdom. Teleena offers managed mobile service solutions to mobile network operators (MNOs), cable companies, mobile virtual network operators (MVNOs) retail brands and other enterprises throughout the world. Teleena also provides its mobile services to device manufacturers (OEMs), machine-to-machine (M2M/IoT), Cloud and content service providers or brands.
Contents
Service Overview
Teleena offers a Mobile Virtual Network Enabler (MVNE) service platform, along with build-and-operate capabilities that enable customers to launch branded mobile services:
Fast Track Quad Play Solutions for CableCo and Telco
Mobile Sub Brands
Global Connectivity Services
Retail Mobility Solutions
Global Data Connectivity for OS and OEM
Mobile Enterprise Solutions
Executive Team
Company History
Teleena was founded in 2007 by two former Scarlet managers: Timo Smit and Michiel van der Pant, and investor and former founder of Versatel (sold in 2005 to Tele2) Marc van der Heijden. The company has built its own mobile core network (Oracle, Nokia Siemens, Cisco) that is connected to the Radio Access Network of Vodafone in The Netherlands. Vodafone was the last of the three Dutch Mobile Network Operators (MNO) to enter into the mobile wholesale services. In 2008, Teleena signed an agreement with Surinamese MNO Telesur and in 2010 Teleena signed an MVNE agreement with Vodafone in the United Kingdom. The company hosts over a dozen MVNOs in the two countries.
SmartSIM Technology
SmartSIM is a network-agnostic subscriber identity module (SIM) platform that enables card-based, embedded and software-based SIMs to be programmed dynamically over-the-air to register onto any wireless network. Through network partnerships, the Smart SIM can be assigned remotely to the best suited local network depending on a subscriber’s location, so the subscriber benefits from the same quality and competitive pricing enjoyed by a local user. Smart SIM can be preloaded with any mobile Operating System (OS) or downloaded, so distributing the technology does not require complex global logistics.
Awards and Recognition
Teleena was recently named “Best MVNE – Best Enabler of MVNOs” for 2014 by the MVNO World Congress. The award was presented at The MVNO Industry Awards, 9 April 2014, in Berlin.
MVNO Market Trend
In many European countries MNOs hold strong positions and the MVNO market is dominated by brands focussing on either cheap international calling or low cost/no frill national calling. For new MVNO entrants to be successful, an existing customer base and/or distribution channel (shops, online) is almost imminent to leverage conversion. And a mobile proposition that stands out, as illustrated in these animations on mobile loyalty, fixed/mobile convergion, multiple MSISDNs or mobile data.
MVNE Market Trend
Traditionally MVNEs (also: MVNAs) fulfill an aggregative role in the mobile value chain, independently hosting MVNOs that are not big enough to be hosted by the operators themselves or that require specific mobile solutions. And already, MNOs are known to outsource services to their MVNE partners by contracting midsized or strategic MVNOs directly and having (parts) of the services hosted on the MVNE platform. A new trend is that MNOs host their own (second/third etc.) brands on the MVNE platform, allowing them to take an [Agile_management|agile] approach to the rapidly changing telecom market. Fast changes and/or fast changed are often not supported by the MNOs own legacy systems or processes. A good example is Vodafone The Netherlands, that released its second brand hollandsnieuwe in January 2011.