Recorded 2004 Label Virgin | Genre House | |
Released 14 June 2005 (2005-06-14) Format 12"
CD
digital download Length 4:44 (album version)
2:47 (radio edit) | ||
"Technologic" is a song by French duo Daft Punk from the album Human After All. It was released as the second single on 14 June 2005. The music video for "Technologic" was directed by Daft Punk.
Contents
Composition
In the song, an electronically transposed voice chants technological commands. For example, "Plug it, play it, burn it, rip it, drag it, drop it, zip, unzip it" are spoken in rhythm to a beat. The word it occurs exactly 399 times.
A portion of the vocals were altered and used in the Busta Rhymes single "Touch It", produced by Swizz Beatz. Subsequently, elements of both "Technologic" and "Touch It" were featured in Daft Punk's live album Alive 2007.
A portion of the vocals were also altered for the Hannah Wants single "Rhymes", which reached number 13 on the UK Singles Chart in 2015.
Music video and other media
The music video for "Technologic" is the third directed by Daft Punk, following "Fresh" and "Robot Rock". The video features the duo on a pyramid-themed stage playing the bass guitars shown in the single cover. The lyrics flash as individual words of text on a television monitor set on the stage. The video features a robot character that appears to chant the lyrics of the song. The character is situated in front of the flashing screen between the two Daft Punk members and later appears in a darkened room watching itself on television. The robot was created by Tony Gardner and his team at Alterian, Inc. The music video is included in the CD and DVD edition of the album Musique Vol. 1 1993–2005.
The pyramid design used in the video is similar to the scheme used in Daft Punk's live performances during the Alive 2006/2007 tour. The flashing lyrical text is integrated with the live version of "Technologic" on a large light-emitting diode display used for their shows. Guy-Manuel de Homem-Christo stated, "In the 'Technologic' video, this little robot [is] in the pyramid and we thought it would be funny to have the two of us in the bigger pyramid."
The song was featured in an iPod advertisement shown in the summer of 2005. It was also featured in an ad for the Motorola E398 mobile-phone, aired in early 2005 in Brazil. Additionally, the song was featured in an episode of The O.C.. In 2009, it was used in a Lincoln MKS commercial, and in a series of TV advertisements for the Alfa Romeo MiTo. It is a playable track on the iOS games Tap Tap Revenge and Tap Tap Dance, and was sampled for the video game DJ Hero. In an episode of the TV show America's Best Dance Crew, crew Kaba Modern performed to a master mix of this song on 7 February 2008. "Technologic" was also featured in the game Dance Central 2. In June 2013, after game one of the 2013 Stanley Cup Finals, this song was used as the beat for a compilation of passing and shooting calls from announcer Mike Emrick.