Samiksha Jaiswal (Editor)

Tamakkan

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Tamakkan, which means "empower yourself" in Arabic, is an entrepreneurship organization based in Abu Dhabi, UAE, that offers guidance to SMEs and provides them with an opportunity to learn through free monthly seminars and to network with other entrepreneurs as well as get advice from business experts. Tamakkan was founded in 2009 by Sana Bagersh and operates in partnership with Aldar Properties and under the patronage of the Fatima Bint Hazza Cultural Foundation.

Contents

Foundation

Tamakkan was created to foster empowerment and offer a platform where entrepreneurs and start-ups could come for advice and learn tools to further their business ventures. Tamakkan focuses on the principles of leadership, innovation and best business practices. It is a strong proponent of "intrapreneurship" which injects "entrepreneurship dynamics" into public organisations to make them more efficient, innovative and effective.

Tamakkan holds free monthly seminars at the Mamoura Auditorium in Abu Dhabi, that are open to all entrepreneurs. The seminars focus on business fundamentals such as "how to develop a business plan", "how to develop a marketing plan" and sharing expertise in areas such as branding, segmentation, franchising, merchandising, social media...etc.

Tamakkan provides access to information and networking, as well as promoting innovation, best practices and corporate social responsibility to corporations and institutions. The initiative has grown into an informative and reliable tool aimed at fostering knowledge sharing and training platform that contributes to the development of the local economy. It aims at nurturing entrepreneurship, encouraging strategic goal-setting and standard business practices as well as helping the SMEs benchmark against the best in their field.

Initiatives

Tamakkan's monthly seminars offer a wide spectrum of guidance to entrepreneurs on topics ranging from financing, marketing and product development, all the way to international business expansion, integrating new technologies and the importance of maintaining health and balance.

Tamakkan supports young Emirati entrepreneurs by providing them with industry insights in order to achieve their business dreams. It also launched an Entrepreneur Free Advice Program where entrepreneurs are able to get guidance and instantaneous answers to their questions, from participating experts who offer legal advice in addition to consulting on financing, marketing, branding, sales, life balance and other issues of concern to small and medium size enterprises (SMEs). They were able to attend talks by Mark C. Thompson, CEO and Co-Founder of Virgin Unite Mentors (part of Richard Branson's network for executive coaching and entrepreneurial innovation).

Tamakkan also facilitates discussions on issues such as gender differences in areas such as negotiations. It raises awareness about key differences while negotiating, between men and women and offered solutions to help individuals identify and mitigate weaknesses. It emphasized how to go about getting what they deserve regardless of gender barriers.

Corporate Bootcamp is a series of training workshops designed to improve business skills all the while supporting best practices and international standards. This was designed for private and public enterprises and include fundamental skills required to successfully operate a business. The workshops cover the foundation of business allowing them to achieve peak fitness for their operational growth. This ensures that business owners have the essential skill set to achieve sustainability and success, as well as profitability through service skills, quality management and marketing.

Tamakkan's seminars are centered on the digital influence and its impact on businesses, thus helping entrepreneurs take advantage of social media and technology innovations such as iBeacon, Oculus Rift, Augmented Reality and social marketing.

The short Tamakkan Grow courses were created to address the demand for a more substantive educational and informational platform. The courses focus on social marketing tools for small businesses as well as a case study presentation of the online business success story Newzglobe.com, featuring its CEO and Founder Meraj Syed.

Partners

Mubadala GE Capital

AmCham

Fatima Bint Hazza Cultural Foundation

London Speaker Bureau

SERCO

INSEAD

Boston University's Brussels Campus, Dubai and Abu Dhabi, UAE

References

Tamakkan Wikipedia