Formation 1 July 1970 Founded 1 July 1970 | ||
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Type Juridical Person / Trade Key people Francis Liang (Chairman)San Gee (Vice Chairman)Peter Huang (President & CEO)Walter Yeh (Executive Vice President)Wang Hsi-mong (Executive Vice President) Motto Cooperation, Commitment, Concentration, Creativity Profiles | ||
The Taiwan External Trade Development Council (TAITRA; Chinese: 中華民國對外貿易發展協會; pinyin: Zhōnghuá Mínguó Duìwài Màoyì Fāzhǎn Xiéhuì) is a non-profit government co-sponsored trade promotion organization in Taiwan.
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It was founded in 1970 as China External Trade Development Council (CETRA). However, it changed its English name in January 2004. This was in order to avoid confusion with bodies representing the People's Republic of China.
TAITRA assists Taiwan businesses and manufacturers to reinforce their international competitiveness and to cope with the challenges they face in foreign markets.
Cooperating with Far East Trade Services, Inc. (FETS) and the Taipei World Trade Center (TWTC), its sister organizations, TAITRA has striven to adapt its trade promotion strategies to the changing international conditions.
Its major functions include: Market Research & Information Service, Market Development, Exhibition & Convention Service, Trade Education and Web Service.
Organizational structure
Offices
Over the past decades, TAITRA has developed trade promotion, and it has an information network consisting about 850 trained specialists stationed in 64 offices worldwide: