Type of business Privately held company Area served Worldwide | Headquarters Islamabad, Pakistan Website taazi.com | |
Launched August 2015; 1 year ago (2015-08) | ||
Taazi is a Pakistani website and smartphone application focusing on music. Taazi describes itself as a platform to combat piracy and give local musicians a medium to monetize their music through its unique billing system. Taazi features content of both established and upcoming musicians.
Contents
History
Taazi was created, over a 3 years period, by a team of programmers and musicians based in Islamabad. Taazi was founded and run by producer, director and musician Haroon. Taazi is a division of Unicorn Black, a media production and technology company that develops and produces original content. Haroon is also the creator and director of the Pakistani animated TV series Burka Avenger.
About Taazi
Taazi was Pakistan's first legal music app and website. Taazi has more than 100,000 songs and more than 2,500 enlisted artists.
The Taazi app has had more that 100,000 downloads. Users living in Pakistan as well as abroad can download content by paying through mobile credit and PayPal. 70% of the revenue generated is given to the artists whereas 30% is retained by Taazi. Taazi is a platform that connects users with artists. Artists upload their content and subscribers download content legally.
Features
Content acquisition
Taazi works as a distribution platform. All content on Taazi is uploaded legally. Agreements in place for the most popular Pakistani music content including the following: