|Picture format 576i 4:3/16:9 SDTV|
Broadcast area Nationwide
Astro (Malaysia) Channel 103
Sister channel(s) ntv7; 8TV; TV9
Owned by Media Prima
Audience share 24% (2013,)
|Launched 1 June 1984 (1984-06-01)|
Slogan Keriangan sentiasa bersamamu di TV3 (The fun is always with you on TV3), used only in station identifications
Headquarters Bandar Utama, Petaling Jaya, Selangor
Motto Keriangan sentiasa bersamamu di TV3 (The fun is always with you on TV3), used only in station identifications
TV shows Buletin Utama, BoBoiBoy, Jejak Rasul, Anugerah Juara Lagu, 999
TV3 is a Malaysian private, free-to-air television channel owned and operated by the Media Prima Berhad, a Malaysian conglomerate. It began broadcasting on 1 June 1984. Now it broadcasts 24 hours a day.
- Drama series
- Animation series
- Criticism and controversy
In 2013, TV3 remained the most watched television station in Malaysia, despite the declining viewership of free-to-air television, due to the high penetration of its sister channels, RTM Free TV, Pay TV and the further roll-out of free-to-air digital television.
Similar to most television stations in Southeast Asia, TV3 is known for its Soap operas.
TV3 began broadcasting on 1 June 1984 at 18:00 local time, launched by the then Prime Minister Tun Dr. Mahathir bin Mohamad.
On 28 July 1984, TV3 became the first commercial channel in collaboration with RTM bringing Malaysians the live coverage of the Los Angeles Olympics. The same was also done in 1988 and 1992.
Prior to the introduction of daytime broadcast that includes Early Morning Show: Malaysia Pagi Ini 1985-1994 7:30am-9:30am and Late Morning Show: Malaysia Hari Ini in 1994, TV3 broadcast on Mondays to Wednesdays starting at 4:30 p.m., Thursdays at 1:10 p.m., Fridays at 12:00 p.m. (later 9:00 a.m.) and Saturdays and Sundays at 9:00 a.m.. Transmissions ended at around 12:30 a.m. after the news, except for Saturdays.
The first 24-hour broadcast of TV3 was on 31 August 1997 as the first 24-hour television station in Malaysia, but was discontinued after almost a year due to unpopularity and the Asian financial crisis. 24-hour broadcasting on TV3 returned in 2003 in the Ramadhan month. The current 24-hour broadcasting on TV3 began in January 2010, although TV3 may remain sign-off for the analogue versions of the channel/due to maintenance. Between November 2010 and January 2011, TV3 broadcasts from 6:30am to 12:30am. It also broadcasts between 6.30am to 2.30am between early 2015 until early 2016.
The prime-time soap operas were initially broadcast for 30 minutes a day (21:15-21:45) in 2010, then expanded to 90 minutes (21:15-22:45) in 2011, then 120 minutes (21:00-23:00) in 2012, and now 150 minutes (21:00-23:30). Generally, Nightline follows the soap opera.
The main news program is Buletin Utama, broadcast at 20:00-21:00, and the morning news program is Buletin Pagi, broadcast at 09:00-09:30. During floods and certain major events, news programs are expanded, and added midday news.
† Starts up weekdays on the first week of January; Second season only
Since its launch, TV3 has been the leading television station in Malaysia and has twice reached 51% of audience share, the highest share ever achieved by a Malaysian television station. In terms of advertising revenue, the company retains its leadership position and continues to produce strong revenue growth from advertisements. TV3 continues to upgrade its equipment for production and transmission, and its employees receive continuous exposure and training in television production. This has enabled TV3 to remain as the premier private commercial broadcaster.
TV3 together with TV9 and local English language daily the New Straits Times and Malay language daily Berita Harian form the largest media group in Malaysia, collectively known as Media Prima Berhad. It is currently headed by Ahmad Izham Omar.
With Malaysia on the track to economic recovery, there has been a correspondingly steady demand for local programmes, whether it be news, current affairs, magazines, talk shows, sports, documentaries, dramas or films. With a strong base of television producers have revolutionised local content production to admiral levels in the broadcast industry. The station has been a trendsetter by producing quality local production and has caught the attention and loyalty of Malaysians. Believing in the precept that local content is the way to go, TV3 continues to invest in people and equipment to produce quality local content. However, the station also broadcasts a balance of quality foreign content movies, dramas, situation comedy, documentaries and sports.
TV3 currently broadcasts on VHF Channel 12 and UHF Channel 29. It is widely seen as favouring the government and not giving enough coverage for the opposition. TV3 is testing digital terrestrial television, using the Chinese DMB-T/H system. Its coverage is limited to Kuala Lumpur City area only.