Launched 31 August 2009 Country Slovakia Founded 2009 Motto At Home Is The Relax! | Slogan At Home Is The Relax! Website tvdoma.sk Broadcast area Slovakia Language Slovak | |
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Owned by Central European Media Enterprises Picture format 16:9 (576i, SDTV), 16:9 (1080i, HDTV) Sister channel(s) Markíza, TV Dajto, TV Fooor Owner Central European Media Enterprises Headquarters Záhorská Bystrica, Bratislava, Slovakia, Bratislava, Slovakia Profiles | ||
Television Doma is the first niche channel aimed at young, active people in Slovakia. The channel, which launched on August 31, 2009, is owned by Central European Media Enterprises and currently has a reach of approximately 95% of the country's 5.4 million people and broadcasts 24 hours per day.
Contents
Television Doma showcases top foreign series, soap-operas, shows and movies targeted at young female viewers. This includes CME's own regionally produced programs such as Croatian Larin Izbor, highly rated European series such as Sıla, the most popular and newest Latin American soap-operas such as La Reina del Sur, infotainment shows such as The Nate Berkus Show, romantic themed Fridays & Saturdays with romantic movies made by novels by Rosamunde Pilcher, Inga Lindström, Lilly Schönauer, Danielle Steel, Emilie Richards, Barbara Wood, Utta Danella, Charlotte Link, Robin Pilcher, Katie Fforde, Dora Heldt and Harlequin movies, as well as a la mode Sundays with American or European movies.
From March 31, 2012 TV Doma has changed its graphic layout, ident and logo to be more suitable not only for young women but for the entire household as a result of strengthening its position on the market. Also its slogan has changed from "At Home Is The Love!" to "At Home Is The Relax!". TV Doma has started to be characterized as feel good television.
In May 2012, the HD version of the channel has launched and it is distributed in Cable and IPTV platforms.
The channel is extending its programming including highly rated foreign titles as well as gradually delivered locally produced content relevant to its audience.
Original Programming
The first locally produced content was a daily lifestyle talk show L.O.V.E. It started in April 2010 in late prime time and from September 2010 it was moved to fringe time. Also the weekly gossip news called Up On The Roof was moved there from TV Markíza taking the slot on Friday evening. However, both shows were canceled in December 2010 due to the austerity measures.
The preparation of the first Slovak locally produced soap opera called Only Love which is based on CME's Romanian soap opera Numai Iubirea has started in early 2010. During the preparation, the management decided to change the plot to be more suitable for mainstream viewers and to air the new series on TV Markíza under the name Second Wind. However, in December 2011 it has been revealed that the new romance TV series of 80 episodes will be finally broadcast on TV Doma to strengthen its position on the market. Broadcast of the series started on January 2, 2012 taking the slot on 9 p.m. In April 2012 it has been revealed that due to the big success of the series, the new original plot for the second season of 64 episodes has been written by Slovak screenwriters. Broadcast of the second season started on September 17, 2012 taking the slot on 8 p.m. and concluded on January 18, 2013.