Samiksha Jaiswal (Editor)

THIS IS

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Covid-19
Product type  Dance music curation
Website  www.thisisofficial.com
Country  United Kingdom

THIS IS is a dance music curation brand. It is one of the biggest music curation brands in the UK. The brand releases dance music compilation albums, curates dance music playlists and puts on live events. They were the first to stream an event live into Spotify.

Contents

Playlists

THIS IS manages a series of dynamic playlists on Spotify, Apple Music, Deezer, YouTube, Vevo, SoundCloud, and other streaming services. As of December 2015 the playlists were generating more than 6 million streams per month. The playlists include THIS IS House, THIS IS Dancefloor, and THIS IS Chill. THIS IS House and THIS IS Dancefloor are two of the most listened-to playlists in the UK.

Compilation albums

Dance music compilations released by the brand include THIS IS Dance 2014 in December 2013, THIS IS House in May 2014, THIS IS Chill in July 2014, House Every Weekend in July 2015, and THIS IS Dance 2016 in October 2015.

Live events

On 31 October 2015 the brand launched THIS IS Live, a live event at 93 Feet East in London. The event was headlined by drum’n’bass duo Sigma, and featured DJs David Zowie and Scales. Footage of the whole event was streamed live into Spotify, a world first, as well as on to YouTube, Facebook and Twitter.

References

THIS IS Wikipedia


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