Episode no. Season 1
Episode 1 Running time 28 minutes | Directed by Maurício Farias ← Previous
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Written by Marcelo Adnet
Marcius Melhem Original air date April 10, 2014 (2014-04-10) | ||
The first episode of the Brazilian situation comedy Tá no Ar premiered on the Globo Network on Thursday night, April 10, 2014. It was written by series creators Marcelo Adnet and Marcius Melhem, and directed by Maurício Farias.
Contents
This episode received generally positive reviews from critics, particularly for the writing and the parodies. According to Ibope, the episode were watched by 3.03 million viewers during their original broadcast in São Paulo and Rio de Janeiro, the two major advertising markets in Brazil.
Development of the show
On January 28, 2013, comedian Marcelo Adnet is hired by TV Globo, after leaving the MTV Brasil.
Your first program, O Dentista Mascarado, created by Fernanda Young and Alexandre Machado, was a failure, with low ratings and a negative critical reception, which resulted in its cancellation after 12 episodes. After the end of the program, Adnet was added to the cast of Fantástico, producing parody and entertainment blocks. However, his blocks were not well received, and he eventually left the program later.
Later, TV Globo asked Marcius Melhem, who had just finished Os Caras de Pau, produces a comedy show starring Adnet. Melhem created a sketches program, but with a different style from the other programs of this format in Brazil, very similar to TV Pirata, satirical series that made a success on TV Globo in the 1980s.
Release
TV Globo has scheduled the premiere for April 10, 2014, proceeding Doce de Mãe, composing the third slot of Thursday shows, which is usually displayed between 11:30 PM–12:30 AM.
Ratings
In its original airing on the Globo network, the first episode of Tá no Ar acquired a 10.0 Ibope Rating and 24,4 percent share of the audience, considering the measurement to Greater São Paulo. It was viewed in approximately 620,000 homes, considering that in the 2014-15 season, one point equals 62,000 homes. In terms of total viewers, the episode was watched by 1.93 million. In the 2014-15 season, each point represents 193.281 viewers. In Rio, the second largest advertising market in Brazil, the episode acquired a 11.0 Ibope Rating. Approximately 429,000 households and 1.1 million viewers watched the episode. This hearing is considered "satisfactory".
Critical
The debut of the series was well received by critics. Fernando Oliveira, of R7, labeled it "best premiere", and highlighted the satires and references to other programs. Mauricio Stycer, of Universo Online (UOL), was positive, and highlighted the parody of a northeastern activist.