Synergy (electricity corporation)

Synergy is a corporation owned by the Government of Western Australia. Synergy, Verve Energy, Horizon Power and Western Power were created in 2006 as a result of the breakup (disaggregation) of Western Power Corporation. With effect from 1 January 2014 the retailer (Synergy) merged with the state-owned generation business (Verve Energy). That new company is also called Synergy. The corporation's official legal name is the "Electricity Generation and Retail Corporation". Synergy is Western Australia’s largest energy retailer and generator with more than one million industrial, commercial and residential customers, generating total annual revenue of more than $3.2 billion (14/15 financial year).

Synergy supplies customers connected to the South West Interconnected System (SWIS) covering the area from Kalbarri in the north to Albany in the south and east to Kalgoorlie. It sells electricity to residential and business customers, and gas to large-scale business customers. Synergy has a legislated monopoly on the sale of electricity to residential and other customers who do not consume a large amount of electricity. Horizon Power supplies energy to WA customers outside the SWIS.

The primary activities of Synergy include electricity generation, energy trading (purchasing and selling), marketing, sales and customer service, billing and payment processing. The business operates a dedicated contact centre and a limited outbound teleservices group. In addition, Synergy services the needs of major customers through a diversified team of account managers.

Synergy also sells accredited renewable energy in the form of its NaturalPower and EasyGreen products, carbon-neutral electricity in the form of its EarthFriendly product and provides a range of energy management services to its customers.