Industry Sporting goods Number of employees 47 (2008) | Founded 2002 Type of business Private | |
Key people Rick Albert White, Founder Products Snowboard equipment, apparel, accessories Headquarters Woodland, Washington, United States | ||
Swivler snowboard ski skate bags
Swivler is a manufacturer of snowboard bindings, snowboard binding rotating devices, LBEV (load bearing equipment vest) and accessories. The company headquarters is in Woodland, Washington.
Contents
Company overview
Swivler built a snowboard binding rotating device. Swivler products are marketed worldwide - mainly in North America, Europe and Australia.
History
In 2002 Rick A. White invented a snowboard binding rotating device to minimize the torque force that occurs when a snowboarder has one foot out of the binding and one locked on the board. The rotating device allows the snowboarder to turn the locked foot straight into the direction of the tip of the snowboard without removing his boot from the boot binding. In 2004 the invention was first introduced on the SIA fare. In 2007 the rotating mechanism was implemented into a snowboard strap-in binding.
Marketing/Promotion
In order to attract rider interest, Swivler sponsors riders and events.
Technology
Rotatable binding conversion apparatus (US Patent 6,575,489 B1)