Area served Worldwide Number of employees 16 | Industry Social Intelligence Products Apps, Platform, API Founded 26 September 2011 | |
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Founders Ramani Narayan, Charlie Costantini, Don Thorsoni | ||
Swipp
Swipp is a privately held company based in Mountain View, California providing a social intelligence platform that captures, aggregates, and reports real time sentiment data via consumer and commercial applications built on their platform.
Contents
Swipp refers to the aggregated data as the "Swipp Index" as it aggregates multiple social data points in near real-time, and gives a global view of the data source (location, gender, age), trending information, over-time reporting, and other data points when available.
Swipp takes a crowd-informed view on a topic and displays it in conjunction with topic based reference data from Freebase. The resulting assemblage Swipp refers to as "Social Intelligence" – "Social" because it extracts data from Swipp-based social expression touch-points embedded across the internet and connected applications, and "Intelligent” because it merges that social expression data with factual data from sources such as Freebase.
Founding
The company was founded by Don Thorson (CEO), and Charlie Costantini (CSO) in 2011; Ramani Narayan (CTO) joined in 2012.
Funding
The company received $500K seed funding in early 2011 and a subsequent $3 million in a later institutional round in May 2012, both from Old Willow Partners. Swipp came to market on January 23, 2013, globally launching their platform, consumer and commercial applications. Swipp received an additional $2 million in institutional investment from its original investors in April 2013.