Released October 13, 2010 Genre Pop rock Label RCA | Recorded 2010 Length 3:19 | |
Format Digital audio, digital download | ||
"Sweet Serendipity" is Lee DeWyze's first single from his post-American Idol debut album Live It Up. The song debuted on radio on October 13, 2010 and was released for sale at digital music vendors on October 25, 2010.
Contents
Background
The original single was to be the album title track "Live It Up," but the single was changed a few days before its release. The song premiered on On Air with Ryan Seacrest. The song went for adds on hot adult contemporary radio stations on October 25, 2010 and became available for download at digital music vendors on October 26, 2010.
Promotion
DeWyze performed on various talk shows including Good Morning America, Live with Regis and Kelly, The Ellen DeGeneres Show and The Tonight Show with Jay Leno to promote the single.
Music video
The music video for the single was released on VH1 on November 15, 2010. The video was directed by Matt Stawski, who also directed the video for Train's "Hey, Soul Sister". The video features DeWyze, along with actress Jonna Walsh, whom DeWyze later married in July 2012, and DeWyze's band members.
Critical reception
Billboard describes “Sweet Serendipity” as a song that “offers an uplifting message about believing in destiny” and notes that “the song’s bridge and climax [bring] John Mayer’s early material to mind.”
Commercial performance
The single sold over 18,000 copies in its first week of release and has sold a total of 44,000 copies as of December 8, 2010.
In other media
The song is included on the compilation album American Idol 10th Anniversary – The Hits, released on March 15, 2011.