Sweet Deceiver

Sweet Deceiver is the sixth studio album by Kevin Ayers and his last for Island Records. By 1975, Kevin Ayers had joined the roster of Elton John’s manager and partner John Reid, who put considerable energy into turning him into a mainstream artist, booking him appearances on early morning children's TV shows. Reid’s concept was to market Ayers as a pretty boy rock star and the cover painting he commissioned for Sweet Deceiver demonstrates this to shocking effect.

Contents

• Kevin ayers sweet deceiver
• Kevin ayers leeds 1974 sweet deceiver
• Track listing
• Personnel
• Songs
• References

Ayers, however, was still a maverick musician and the packaging of the LP was alarmingly at odds with its contents which were some of his more poignant recordings. It was little wonder therefore, that critics like the NME’s Nick Kent (a long-time supporter), dismayed by Ayers’ new image, wrote virulent attacks on the LP. Ayers has subsequently stated in interviews that he was “deeply upset” by Kent's reaction to the album, although he failed to notice how delicately the scales of credibility were balanced within the 70s avant garde music scene. Kent commented (NME, Dec 7, 1974) that when he first heard the song “Sweet Deceiver” at a Glasgow Apollo concert, “it rhymed ‘rain’ with ‘pain’ to questionable effect.”

Sweet Deceiver is one of Ayers’ more rock-oriented productions, with the first side featuring the progressive material, while the second was more mainstream. Guitarist, Ollie Halsall was now a key foil for Ayers and his playing on opening the track “Observations” is a clear demonstration of his dexterity. Elton John also joined the sessions, contributing some outstanding piano work to several tracks, including “Circular Letter” and “Toujours Le Voyage”.

However, it is Ayers himself who offers the most accurate critique of the situation in “Guru Banana” where he pointedly satirises his own pop promotion; "Who's the one with the grin on his face / Says he's gonna save the human race / He laughs a lot as he climbs to fame / Now what's his name? / Guru Banana! / That's me and I'll show you the light / I've got the answers and they're all right / 'cause I'm divine and you can be the same / Now what's my name? / Guru Banana!"