Type Private Area served Global | Founder Chris Kelly Founded 2012 | |
 | ||
Industry Survey research
Market research Key people Chris Kelly, CEO
James W. Warner, CTO Products Survey respondents
B2B market research
Trackers
Market research
Consumer research Headquarters San Francisco, California, United States Profiles | ||
Survata gains 6 mil funding david harris book on writing better surveys rbdr 7 22 2015
Survata is a market research company that operates a network of "SurveyWalls", short surveys that run on its affiliate sites that must be completed to access the content of that website, a function comparable to Google Surveys. Survata uses this network to provide survey responses and market research to companies such as Clorox.
Contents
- Survata gains 6 mil funding david harris book on writing better surveys rbdr 7 22 2015
- How to gather consumer insights online survata
- History
- References
How to gather consumer insights online survata
History
Survata was founded by Chris Kelly, former McKinsey consultant and Matrix Partners analyst who started the company in response to the difficulty he had as a buyer of market research. Survata was a member of the Summer 2012 Y Combinator class.
In June 2013, they raised a $1.5 million seed round from PivotNorth Capital and SoftTech VC. In June 2015, Survata raised an additional $6 million in a Series A round led by IDG Ventures, with participation from Bloomberg Beta, previous investors SoftTech and PivotNorth, and angel investors such as Alexis Ohanian, Garry Tan, and Tom Patterson.
In 2016, Survata began partnering with data management platforms such as Krux Data, allowing advertisers to interview consumers prior to the launch of ad campaigns targeting the Krux segments that advertisers plan to run their campaigns against.