Puneet Varma (Editor)

Supermercados Peruanos

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Type
  
Sociedad Anonima

Key people
  
Norberto Rossi

Headquarters
  
Area served
  
Industry
  
Number of employees
  
6000 approx.

Founded
  
1993

Supermercados Peruanos americaretailcomstatic201204logodirpersup

Products
  
VivandaPlaza VeaPlaza Vea SuperMassMarket San Jorge

Revenue
  
S/. 1 763 Million (PEN) (2008)

Parent organizations
  
Interbank, InRetail Consumer

Supermercados Peruanos S.A. ("Peruvian Supermarkets") is the second largest supermarket and hypermarket chain in Peru. Although its operations were concentrated around Lima at first, the chain started to expand in Peru by opening a store in Arequipa, Trujillo and Chiclayo in 2007. Three more stores are scheduled to be opened in Peru: one in Huancayo, also the company has plans for the next year for another store in Arequipa and one in Cusco.

Contents

The company was founded in 2004 after Interbank bought Supermercados Santa Isabel from Dutch multinational Ahold in 2003. The company has three denomination groups:

  • Supermarkets: Vivanda, Plaza Vea Super.
  • Hypermarkets: Plaza Vea and Market San Jorge.
  • Discount Stores: Mass.
  • Plaza vea chimbote supermercados peruanos s a


    History

    The history of Supermercados Peruanos started in 1993 when the Chilean company Supermercados Santa Isabel S.A opened stores in Lima most of those were in locales where there used to be an Scala Gigante Super or Hypermarket. In 1999 the Netherlands company Ahold bought the company, and began with the hypermarket project, it was called Plaza Vea and the discount stores Mini Sol(today Mass), but in 2003 the international Royal Ahold decided to sell Supermercados Santa Isabel, and in the same year the Peruvian bank Interbank bought the company. In 2005 they opened their first supermarket Vivanda on Pezet Avenue in the San Isidro District in Lima. In 2006 they started to change some Santa Isabel stores into Plaza Vea 'Super'. In 2007 Minisol changed their name to Mass, and they also opened their first hypermarket outside Lima in Trujillo, and another one in Chiclayo.

    Plaza Vea Hypermarkets

    This is the most important and powerful chain of the group, started in 2001 with a store at the Jockey Plaza Shopping Center. Today they have 15 locals in Lima, in other cities in Peru they have other stores or plans for future stores.

    Trujillo

  • 2 stores
  • Callao

  • 2 stores
  • Chiclayo

  • 1 store
  • Arequipa

  • 1 store
  • 1 scheduled store in Cayma District (May 2010).
  • Juliaca

  • 1 scheduled store (May 2010).
  • Huancayo

  • 1 store
  • Ica

  • 1 store
  • Chimbote

  • 1 store
  • Piura

  • 1 scheduled store
  • Plaza Vea Super

    Is a subdivision of Plaza Vea Hypermarket. The prices, stores and attention is the same, the only difference is that this one is a supermarket. The expansion of this label started in 2006 and today there are seven stores in Lima.

  • 1 San Miguel District
  • 1 San Isidro District
  • 1 Ate District
  • 1 San Borja District
  • 3 Santiago de Surco District
  • More openings are scheduled.

    Vivanda Supermarket

    This is the second label in importance inside Supermercados Peruanos S.A, it is dedicated to people of high and medium class, the label started growing in 2005, today they have six stores in Lima, and are scheduled to open one more after turning a Santa Isabel into a Vivanda.

    Locations (2008)

  • Lima:
  • Plaza Vea: 20
  • Mass : 11
  • Plaza Vea Super: 7
  • Vivanda: 6
  • Market San Jorge: 1
  • Santa Isabel: 2
  • Callao
  • Plaza Vea: 1
  • Trujillo
  • Plaza Vea: 1
  • Chiclayo
  • Plaza Vea: 1
  • Arequipa
  • Plaza Vea: 1
  • Huancayo
  • Plaza Vea: 1
  • Total: 52 stores
  • References

    Supermercados Peruanos Wikipedia


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