Type e-commerce Area served South Africa Founded 2010 | Industry Online retailing Number of employees 51 - 100 | |
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Headquarters Cape Town, South Africa Key people Claude Hanan, Luke Jedeikin, Mikael Hanan, Brad Whittington Parent organization Takealot Online (Pty) Ltd. Founders Luke Jedeikin, Mikael Hanan, Claude Hanan, Matthew Goslett | ||
Superbalist heat 24 7
Superbalist.com, is a South African e-commerce web site that is positioned as a high-trend shopping destination. Local and International products, based on good design, are selected and offered to over 1 million active members. The brand offering at Superbalist.com includes: adidas Originals, American Apparel, Vero Moda, Jack & Jones, New Look, Hunter Boots, Apple, Casio, Cheap Monday, G-Star, RVCA, Missguided & Zanerobe.
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History and company beginnings
CityMob was founded in November 2010 and changed its name to Superbalist.com in November 2013. Superbalist.com was officially acquired by Takealot in August 2015. Takealot is the largest online retailer in South Africa.
Takealot.com acquisition
In August 2015, Takealot.com announced its 100% stake in Superbalist.com. According to an official statement issued by Takealot, the buyout was aimed at broadening its appeal to young South Africans who shop online. Superbalist continues to operate as an independent division.
1 million members
In September 2014, Superbalist.com reached 1 million members. 2015 eCommerce Awards: Customer Service category – ranked #2
Superbalist100 campaign
The site has created a list featuring the who’s who of young talent. The list includes a social and environmental activist, a milliner, and a theatre director, through to a casting director/ model on the list. The campaign will be run every year with the aim of finding new creatives to collaborate with. Suzelle DIY took the number 1 spot in the Superbalist100 campaign in 2015.
The Way of Us
South Africa's award-winning blog publishes daily fashion and lifestyle content that speaks to their millennial customers. The original stories found here focus on individual style, cool people doing cool things and life in post-democratic South Africa. The Way of us is part of Superbalist's human strategy that aligns to the business strategy, which is - earning trust, one connection at a time. The content platform does this by celebrating the always on, highly curious, style-savvy young people who are making lives for themselves in post-democratic South Africa. The Way of Us recently published its first print issue, a 64-page magazine that went out with 3000 of the December 2016 orders. Winner of the Superbalist 100 2016, Buhle Ngaba, was the cover star, with features on young South Africans contributing to the culture, which included Lady Skollie, Petite Noir, Stilo Magolide, Kyla Phil, DJ Lag, and more.
Launch of shopping app
In September 2015, Superbalist.com released an online shopping application for iOS and Android.