Status Defunct Founder Today Is the Day Country of origin United States of America | Date founded 2006 Distributor Sony Corporation | |
Genre Heavy metal, hardcore punk, noise rock, experimental rock Albums Axis of Eden, We Are the Royal, Inside The Black Balloon | ||
SuperNova Records was an independent record label founded and operated by Steve Austin, the frontman of the American noise rock band Today Is the Day. The name was first used in 1992 for the release of the band's demo album titled How To Win Friends And Influence People and the name was then used for the creation of the label in 2006. The label's initial purpose was to reissue then out-of-print Today Is the Day albums and to release video recordings of live performances of the band from the 1990s. Later down the label's lifespan Austin began to sign and promote other bands.
The label had a distribution and manufacturing deal with Sony, and initially to help fund the label Austin sold his firearm collection. In 2008, the label released a film based on the Today Is the Day album Axis of Eden as a digital download. By 2010, the label essentially shut down quietly due to the stress of the business side of running the label.