Trisha Shetty

Sunlight Electric

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Sunlight Electric is a designer and retailer of commercial photovoltaic systems. Headquartered in Sonoma, CA, Sunlight Electric is a private company that specializes in commercial solar power systems and has considerable success serving growers, producers, and distributors of food and beverage products. Sunlight Electric's founder and CEO, Rob Erlichman, started Sunlight Electric in 2002 due to poor customer service while looking into installing solar power for his home. He believed that in order for solar power to catch on as a mainstream technology, things would have to change. The company creates economically motivating solar projects that typically cut customers' after-tax electricity cash flow by at least 50%.


Sunlight Electric was the first certified green solar energy company as well as the first commercial solar project to receive San Francisco's GoSolar incentive. Sunlight Electric has worked with many companies in the San Francisco area including Red Vic Movie Theatre and Joie d'Vie's Hotel Carlton who were the first businesses of their kind to adopt solar power. The company has also worked with wineries and grape growers including Frog's Leap Winery, Honig Vineyard and Winery, Boeschen Family Winery, Long Meadow Ranch's Rutherford Gardens, Robert Keenan Winery, Staglin Family Winery, Saintsbury, Cuvaison Estate Wines, Trefethen Family Vineyards, ZD Wines, Miner Family Winery, Silver Oak Cellars, Patz & Hall, Wood Ranch, Lancaster Estate, Medlock-Ames, Bin to Bottle, Schramsberg, Cliff Lede Vineyards, Chimney Rock Winery, and Rutherford Hill Winery. In addition, Sunlight Electric completed the first and second US solar installations for beer distributor (Bay Area Beverage in Richmond, CA, then Mesa Beverage of Santa Rosa, CA), as well as the first US solar installation for a recycling and transfer facility (Marin Sanitary Service in San Rafael) and the first commercial printer (Barker Blue Digital in San Mateo). Sunlight Electric also has experience improviding high-ROI solar solutions for auto retailers (e.g., Mercedes-Benz of Fairfield, German Motors of San Francisco), and was profiled in the March/April issue of SolarPro Magazine for their work for VF Corporation at the company's new 4-building headquarters in Alameda for the brands, The North Face, Lucy, JanSport, and EastPak.


Photovoltaic Modules - Sunlight Electric sells a variety of photovoltaic modules based on the specific needs of each project, and has utilized products from BP Solar, Hyundai, Kyocera, Hyundai Heavy Industries, LG Electronics, Sanyo, Sharp, and SunPower. The company only works with well-resourced diversified manufacturers that are lilely to be able to honor their 25-year warranties.

Inverters - Sunlight Electric designs photovoltaic systems using variety of inverters major manufacturers including Advanced Energy, Power-One, SMA America, and Enphase.

Racking - Sunlight Electric utilizes a range of racking products including those from Cooper B-Line, IronRidge, ProSolar, S-5, Sunlink, and Unirac.

Key Staff

  • Rob Erlichman - Founder/CEO
  • Louise Hassen - Director of Finance and Operations
  • References

    Sunlight Electric Wikipedia

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