Industry Telecommunications Headquarters Quezon City, Philippines Motto Choose Better | Website suncellular.com.ph CEO Orland Vea (26 Oct 2011–) Founded 2003, Manila, Philippines | |
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Type Wholly owned subsidiary of Digitel Products Voice
SMS
MMS
Broadband services
Value Added Services Owner JG Summit Holdings (2003-2011)
PLDT (2011-present) Parent organizations PLDT, Digital Telecommunications Philippines Profiles | ||
Sun cellular
Digitel Mobile Philippines, Inc., doing business as Sun Cellular, is a wholly owned subsidiary of Digital Telecommunications Philippines (Digitel), which in turn is owned by PLDT and is one of the Philippines’ largest mobile telecommunications companies. It was established by Digitel in September 2001 to provide wireless public and private telecommunications services. Sun Cellular is known for introducing unlimited call and text services in the Philippines which changed the telecommunications industry.
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History
In August 7, 2000, Digitel was granted a permit by the NTC to establish and operate a Nationwide Cellular Mobile Telephone System (CMTS) using Global System for Mobile Communications (GSM) and/or Code Division Multiple Access (CDMA) technology. The following month, the company founded the Digitel Mobile Philippines, Inc. (DMPI) to assist in its wireless service.
In December 11, 2002, the government granted DMPI, through Republic Act No. 9180, the right to establish a permanent franchise to create and manage a wireless telecommunications service. DMPI launched its wireless service, known as Sun Cellular, in March 2003. From mobile telephony, Sun Cellular expanded its services to voice, messaging and international roaming services, to wireless broadband and value-added services for consumers and businesses.
In 2011, PLDT acquired Digitel, including Sun Cellular, from JG Summit Holdings. Although PLDT also owns competitor Smart Communications, the two networks remain separate entities with completely independent mobile network infrastructure and corporate management structures.