Sugardaddie.com is an online dating site based in Miami, Florida in the United States. it has members in over 100 countries. Since its inception in 2002 it has been in the news frequently. Its members are diverse and have included a former lover of Princess Diana
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History
Created in 2002 by Steven Pasternack, Jon Homewood, with assistance from former Wall Street executive Noah Van Hochman, Sugardaddie.com was among the first Sugardaddy themed dating sites, devoted to specifically to the Sugardaddy genre of online dating.
Business Model
The Sugardaddie.com business model is membership driven. Free members may browse the profiles without the need to purchase a subscription in order to decide if this site is one in which they want to utilize the full contact capabilities. Members must be upgraded in order to establish contact (open or send messages, and Instant Message) with each other.
Members register for free, and can currently access the site from various countries globally. Each profile is reviewed by a member of staff before approval to ensure that a standard level of quality is kept. The website’s success is driven by having a database of approximately 5 million men (Sugardaddies) and women (Sugarbabes).
Media
Seen in the media in many countries, Sugardaddie.com has appeared on television shows such as Dr. Phil and Tyra Banks and via print in the New York Post in the United States. In the United Kingdom it has appeared on Richard and Judy in the UK, and The Sun and News of The World, as well as dozens of other media outlets worldwide.
Television
Trademark
Trademark Serial Number 77217887 IC 045. US 100 101. G & S: Computer dating services. FIRST USE: 20020410. FIRST USE IN COMMERCE: 20030304