Puneet Varma (Editor)

Sub (TV channel)

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Owned by
  
MTV

Country
  
Audience share
  
6.1% (2011, )

Broadcast area
  
Finland

Sub (TV channel)

Launched
  
1 February 2000; 17 years ago (2000-02-01) (as TVTV!)1 August 2001; 15 years ago (2001-08-01)

Formerly called
  
TVTV!(February 2000 – August 2001)Subtv(August 2001 – January 2008)

Sub (formerly TVTV! and Subtv) is a Finnish TV channel owned by Bonnier. The previous owner Alma Media sold Sub and its sister channels (MTV3, MTV Max, AVA Radio Nova and Sävelradio) to Swedish Bonnier and Proventus in 2005.

Contents

Programs and audience

Sub is an entertainment channel directed at teens and young adults. Programs are mostly imported and of U.S. origin. Sub also shows reruns of popular and cult TV shows. Recently, the share of domestic programming has grown remarkably.

The channel's highest viewership of all time was attracted in 2009, when the finale of Big Brother 2009 was aired.

Subteksti

Subteksti was Sub's teletext service. It contained music news, TV schedules and interactive services like chats and mobile phone games and services.

References

Sub (TV channel) Wikipedia