Rahul Sharma (Editor)


Updated on
Share on FacebookTweet on TwitterShare on LinkedInShare on Reddit
Owned by  Bonnier
Country  Finland
Founded  1 January 1993
Owner  Bonnier AB
Audience share  17.4 % (2014, )
Broadcast area  Finland
Headquarters  Helsinki
Replaced  Kolmoskanava
MTV3 httpsuploadwikimediaorgwikipediacommonsthu
Launched  13 August 1957 (own channel 1 January 1993 )
Formerly called  MTV (Mainostelevisio) (August 1957 – January 1993)
CEO  Jarkko Nordlund (1 Jan 2016–)
TV shows  Salatut elämät, Putous, Haluatko miljonääriksi?, BumtsiBum!, What should we eat today?

Identification mtv3 idents from 1975 2001

MTV3 (Finnish: MTV Kolme; Swedish: MTV Tre) is a Finnish commercial television station owned by Bonnier. It had the biggest audience share of all Finnish TV channels until Finnish Broadcasting Company’s Yle TV1 took the lead. The letters MTV stand for Mainos-TV ("Commercial Television"), due to the channel carrying advertising for revenue. Number 3 was added later, when the channel was allocated the third nationwide television channel and it generally became known as "Channel Three" – Finnish Broadcasting Company’s Yle TV1 and Yle TV2 being the first two – and also to distinguishing it from the later MTV Finland. The channel's logo was a stylized owl, changed to an owl's eye after an image renewal in 2001. MTV3 currently has about 500 employees. It is also known as Maikkari (a slang of word "Mainos-TV").


Mtv3 ohjelmistoa insertti 1999


MTV3 started on 13 August 1957, the first commercial television network in Finland, and one of the earliest nationwide commercial TV stations in Europe. In Finland it was preceded by the regional TES-TV commercial channel. It was originally known as MTV with programmes broadcast on the two channels of Yle. MTV was allocated its own channel after 1986, when Kolmoskanava (TV3) was born as a joint venture between Yle, MTV, and Nokia. MTV3 was born in 1993 when MTV took over the shares of TV3 from Yle and Nokia and MTV programming switched from the Yle frequencies to the TV3 transmitters. The same year MTV Oy was admitted as a full active member of the European Broadcasting Union.

In 2005 Alma Media sold MTV3 and its sister channels (MTV3+, Subtv, Radio Nova and a share in Urheilukanava) to Swedish Bonnier.


MTV3 broadcasts everyday from morning to small hours. The pre-dawn hours are allocated to a SMS-based online chat.

Much of the output of MTV3 is a mixture of Finnish versions of popular program formats and of American and British imports. However, MTV3 has also its own Finnish programming. For example, many of Spede Pasanen's productions were produced for MTV3.

MTV3 broadcasts two main news broadcasts every day on prime time. Seitsemän uutiset at 19:00 EET and Kymmenen uutiset at 22:00 EET. MTV3 also broadcast news every morning and short bulletins at 21:00 EET.

MTV3 brought the first daily soap opera to Finland, by showing the American The Bold and the Beautiful, which in 1990s became the most popular show on the channel. In 1999, MTV3 started showing Finnish daily soap opera Salatut elämät.

Notable programming

  • BumtsiBum! (1997—2005, 2017—)
  • Haluatko miljonääriksi? (Finnish version of Who Wants to Be a Millionaire?, 2005-2007)
  • Seitsemän Uutiset (English translation: The Seven O'Clock News) (1990—)
  • Kymmenen Uutiset (English translation: The Ten O'Clock News) (1981—)
  • Putous (2010—)
  • Rikospoliisi Maria Kallio (2003)
  • Roba (2012—)
  • Salatut elämät (1999—)
  • Paavo Pesusieni (Finnish version of SpongeBob SquarePants, 2017—)
  • Tanssii tähtien kanssa (Finnish Version of Dancing with the Stars, 2006—)
  • Tappajannäköinen mies (Based on Characters from novels by Matti Rönkä) (2009)
  • Imports

  • Bosch
  • Broadchurch
  • CSI: Crime Scene Investigation
  • CSI: Miami
  • CSI: NY
  • Crisis
  • Emmerdale
  • Hostages
  • Legends
  • Madam Secretary
  • Major Crimes
  • NCIS: New Orleans
  • Prison break
  • Survivor
  • The Amazing Race
  • The Apprentice
  • The Bold and the Beautiful
  • The Closer
  • The Mentalist
  • The Night Manager
  • Wallander
  • 24
  • Ice hockey

  • Ice Hockey World Championships
  • MTV3's Ice Hockey team
  • Antero Mertaranta - Commentator, he commentates every Finnish hockey team game.
  • Mika Saukkonen - Commentator.
  • Juha Taivainen - Commentator
  • Juhani Tamminen - Co-commentator.
  • Hannu Aravirta - Co-commentator.
  • Pasi Nurminen - Co-commentator.
  • Tero Lehterä - Co-commentator.
  • Teemu Niikko - Reporter.
  • Toni Immonen - Reporter.
  • Motorsports

  • Formula One
  • GP2
  • GP3
  • MotoGP
  • MotoGP 2
  • MotoGP 3
  • MTV3's Formula One Team
  • Niki Juusela - Current race commentary for live broadcasts from 2017.
  • Oskari Saari - Race commentary for live broadcasts from 2004 to 2016. Matti Kyllönen has previously provided commentary for the hour-long race summary shown on MTV3.
  • Erkki Mustakari - Reporter and interviewer as well as occasional co-commentator with Saari (such as replacing Jyrki Järvilehto in 2010).
  • Timo Pulkkinen - On-track reporter and interviewer for races. Also occasional commentator for Friday practice sessions.
  • Mika Salo - Saari's new co-commentator in 2011.
  • MTV3's MotoGP team
  • Marko Terva-aho - Commentator.
  • Mika Kallio - Co-commentator.
  • Matti Kiiveri - Co-commentator.
  • Vesa Kallio - Co-commentator.
  • Ski sports

  • FIS Cross-Country World Cup
  • FIS Ski Jumping World Cup
  • FIS Nordic Combined World Cup
  • FIS Alpine Ski World Cup
  • MTV3's Ski sports team
    Cross-country skiing
  • Antero Mertaranta - Commentator.
  • Toni Roponen - Co-commentator.
  • Ski jumping
  • Jani Uotila - Commentator.
  • Toni Nieminen - Co-commentator.
  • Nordic combined
  • Mika Saukkonen - Commentator.
  • Jani Rajalin - Commentator.
  • Hannu Manninen - Co-commentator.
  • Alpine skiing
  • Antti Haajanen - Commentator.
  • Sami Uotila - Co-commentator.
  • Contact sports (branded as MAX Fight)

  • Boxing Night
  • References

    MTV3 Wikipedia