Format Digital download Genre Country Label Capitol Nashville | Recorded 2015 Length 4:01 | |
Released August 4, 2015 (2015-08-04) | ||
"Strip It Down" is a song co-written and recorded by American country music artist Luke Bryan. It was first released to digital retailers as the first promotional single from his fifth studio album, Kill the Lights (2015), on July 17, 2015 and was released to radio on August 4, 2015 as the album's second official single. The song was written by Bryan, Jon Nite and Ross Copperman, and produced by Jeff and Jody Stevens.
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Critical reception
Leeann Ward, reviewing the song for Country Universe, rated the song a D+, saying that "Luke Bryan’s “Strip It Down” is just another in a long string of his own singles that has been stripped of any country elements. The only aspects of the song that keep it from being a straight up pop single is its arbitrary reference to cowboy boots and that Bryan’s interesting but thin voice has more nasal than a typical pop singer’s voice."
Website Taste of Country was more favorable, saying that "“Kick the Dust Up” was a new take on a well-tested sound for Bryan. More of the same from this new album would have signaled a career on a plateau. “Strip It Down” ensures this two-time Entertainer of the Year’s career remains on the rise."
Commercial performance
Based on pre-order downloads for Kill The Lights in advance of the album's release, the song debuted at number 19 on the Hot Country Songs chart, number 81 on the Billboard Hot 100 chart, and at number 5 on the Country Digital Songs chart, selling 44,000 copies. The song has sold 779,000 copies in the US as of February 2016. It was certified Platinum by RIAA in September 2016, indicating US sales of over 1,000,000.
Music video
A lyric video for the song was uploaded to Bryan's Vevo account on July 17, 2015 in conjunction with the song's digital debut. The music video was directed by Shaun Silva and premiered in October 2015.