Type Private Founder Scott Goodson Number of employees 100 (2005) Parent organization APCO Worldwide | Website www.strawberryfrog.com Number of locations 3 Key person Scott Goodson | |
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Industry Advertising and marketing Headquarters New York, United States Key people Scott Goodson, Co-founder and CEO.
Karin Drakenberg, Co-founder and COO Founded 1999, Amsterdam, Netherlands Profiles | ||
Strawberryfrog creative director i consider
StrawberryFrog is an advertising and marketing agency founded by Scott Goodson in Amsterdam in 1999. It is the first movement marketing agency dedicated to Cultural Movement Marketing, the marketing framework also conceived by Goodson.
Contents
The big movement self promotion for strawberryfrog
History
StrawberryFrog started in Amsterdam as a small agency that competed for major accounts against larger agencies. It worked with companies that wanted to advertise in a different way: its first client was the two-seater "smart car" that was advertised as "a movement to reinvent the urban environment".
The company's headquarters is now in New York City. It is known for supporting purpose-driven companies, and was described by TIME Magazine as "a leader of a new breed of virtual ad makers who use the Internet to reverse the relationship between marketers and their ad agencies."
Notable work
The agency's first campaign was for New York-based Sabra, a producer of Mediterranean-style foods.
In 2005, retailer Old Navy picked StrawberryFrog for its back-to-school campaign; the agency won a $150 million global Heineken assignment to run in 154 countries; and it was a finalist in BMW's hunt for a new agency to handle the Mini. In 2009 the company won Procter & Gamble's global digital account for Pampers. In 2016, it produced a Super Bowl TV commercial for SunTrust Banks, Inc., and launched a campaign for European Wax Center.
Other clients have included Frito-Lay, Google, Credit Suisse, Mitsubishi, Morgan Stanley, Emirates Airlines, Stacy's Pita Chips, Jim Beam and LG Electronics.
Media coverage
Adweek described StrawberryFrog as part of a trend toward independent agencies where "big global clients don't need big global agencies any more". This trend is reflected by the growth of non-traditional agencies in other markets such as Canadian business TAXI and SMART in Australia and has been referred to as "a revolution in the ad world".