Type Private Key person Michael Berland | Founded 1999 Parent organization Edelman | |
 | ||
Industry Market Research Consulting Key people Mike Berland, Global CEO Headquarters New York City, New York, United States Profiles | ||
Edelman Berland is a global, market research and analytics firm owned by Edelman, the world’s largest public relations company.
Led by Michael Berland, it oversees the agency’s approach to reputation, branding and communications research. The firm focuses on building research into all communications marketing programs Edelman manages for its clients and provides evidence-based stakeholder insights, analysis and media measurement to corporate, organizational and governmental clients globally.
Its research has been highlighted in a number of major news outlets including the Wall Street Journal, the New York Times, the Washington Post, and USA Today.
Trust Barometer
Edelman Berland is the research company behind the Edelman Trust Barometer, an international study conducted in 25 countries among opinion elites that focuses on the principles of trust in business, government, media and NGOs.