A strategic initiative is an endeavor intended to achieve three interrelated outcomes:
Contents
A strategic initiative is not the same thing as a strategic goal, strategic objective, or strategic vision.
Alternate definitions
Strategic initiatives are the means through which a vision is translated into practice Strategic initiatives are collections of finite-duration discretionary projects and programs, outside of the organization's day-to-day operational activities, that are designed to help the organization achieve its targeted performance.
Importance
A number of firms have established senior management positions as Vice President, Strategic Initiatives; Director of Strategic Initiatives; and Manager of Strategic Initiatives.
References
Strategic Initiative Wikipedia(Text) CC BY-SA