Industry Stock Market Analysis Products StockTouch Type of business Private | Key people Jennifer Johnson Founded 2011 | |
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Headquarters New York City, New York, United States | ||
How to use stocktouch
StockTouch is a visual stock market analysis and tracking app for iPad and iPhone developed by Visible Market, Inc.
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StockTouch is noted for its intuitive, vibrant, game-like interface, is consistently rated in the top finance apps for iPad, and has been recognized as one of the top 5 stock market apps.
History
StockTouch was created to give users a visual picture of the overall state of the stock market. It merges real time financial information with data visualization technology. Visible Market is a New York-based company.
The concept for the app was based on a desire to clarify vast amounts of financial data. The developers noticed a trend among business professionals to move away from desktop tools and towards mobile ones. In response, they initiated the creation of a different, non-linear app which would visually track stock market trends. StockTouch was intended as a platform that provided “democratized” financial information for making the stock market more accessible to the general public. To that end, Visible Market was a forerunner among tech companies to use game engine technology and animation in the design of its mobile app, with the goal of helping users to visualize and navigate financial data.
StockTouch debuted on June 29, 2011 at a cost of $4.99. It spent several weeks as the most downloaded paid financial app. In order to reach an even wider audience, Johnson announced that with the launch of StockTouch 1.9, the app would be available for free beginning in April 2013.
On September 1, 2016, the app relaunched.
Product
The StockTouch app provides a dynamic, “at-a-glance” portrait of the stock market. The user is initially presented with a screen of organized tiles representing a “tactile heat map” of stock activity. It tracks thousands of stocks, organized into nine industry sectors: Consumer, Services, Healthcare, Energy, Technology, Financial, Industrial, Materials, and Utilities. Users touch the individual tiles, each with a color corresponding to the stock’s degree of positive or negative performance. Selecting a tile displays “everything about that stock,” including user-specified time graphs and relevant news items. Stock information is refreshed every five minutes, provided in partnership with Xignite. StockTouch is hosted on AWS and is used by Wall Street traders, executives, investors and academics.