Founded 1985 | ||
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Headquarters New York City, New York, United States | ||
Real time marketing by stein ias
Stein IAS is an-award winning global advertising and marketing agency.
Contents
- Real time marketing by stein ias
- Stein ias post modern marketing
- Intellectual Property
- Key Findings
- Awards
- References
In 2006, the agency worked with famed director, Joseph Kahn to produce the spot for Cosmeo – the first online video homework help tool powered by the Discovery Channel.
Stein Rogan + Partners had its earliest roots in two predecessor companies, Words at Work, which had as its principals Bill Killpatrick and Tom Stein and Rogan Studios, which had as its principal Mark Rogan. Words at Work was a full-service integrated marketing services agency. As its name suggests, it was started by two copywriters and worked with clients in the publishing and technology industries. Rogan Studios had a strong creative focus on media and travel/hospitality.
In 1984 the two companies merged to form Stein Killpatrick + Rogan with such clients as McGraw Hill, The Sporting News, etc. With the departure of Bill Killpatrick, the agency's name was changed to Stein Rogan + Partners in 1987.
In 1999, the agency was acquired by True North Communications, which in 2001, was itself acquired by the Interpublic Group of Agencies.
Cofounder and partner, Mark Rogan, left Stein Rogan in May 2001. He opened his own agency in 2006, Honey Advertising. Honey focuses on attraction-based, inbound marketing for its telecommunication, health care and B2B clients.
In 2008, CEO Tom Stein was inducted into the Creative Excellence in Business Advertising (CEBA) Hall of Fame in New York. The CEBA Hall of Fame was established in 1995 to honor the brilliance of business-to-business advertising.
In 2011, Stein Rogan + Partners rebranded as Stein + Partners Brand Activation - reflecting a change in leadership and brand strategy.
In 2013, the agency merged with IAS B2B Marketing of Europe and thus became the global Stein IAS.
Stein ias post modern marketing
Intellectual Property
Stein + Partners Brand Activation, in conjunction with Forbes.com and Ziff Davis Enterprise, conducted a quantitative survey designed to categorize and codify the direction marketing organizations are taking to balance investments in brand-centric and demand-centric initiatives.
The 2009 Brand/Demand Study (B/D09) is the first such study of marketers’ and agencies’ views of the interrelationship of brand-centric and demand-centric marketing.
Key Findings
In 2011, Stein Brand + Partners authored Paid, Earned & Owned (PEO) Media: Orchestrating Opportunity. This study articulates the views of marketers and agencies on leveraging the three media forms, allowing a brand to perform at its peak. The study also found ad impressions that used owned content/CTA, generated a 0 35% increase over impressions without specific content CTA and two times above the industry benchmark of 0.08%.