Stefan Siegel

Early life and education

Siegel was born in the German speaking province of South Tyrol in northern Italy.

Siegel attended Francesco Morosini Naval School. He received his MA in International Business Administration and Economics from Vienna University of Economics and Business in 2004.

Career

Siegel worked as a fashion model for brands including Prada, Gucci, BMW, K-Swiss and Calvin Klein. He worked in finance for audit firms such as Ernst & Young and private bank Sal. Oppenheim in Switzerland.

Siegel also worked for Merrill Lynch as an investment banker in London and New York within the consumer and retail market sector. He advised brands such as Gucci.

Siegel has appeared on the BBC, Arte Euromaxx and Bloomberg TV. He guest lectures at various colleges including Parsons, London College of Fashion and Central Saint Martins. In 2012, he gave a TED talk based on the theme "The World in the Next Ten Years" at United World College of the Atlantic. He works with agencies such as the European Union, East London Tech City and The British Council.

Not Just A Label

Siegel started Not Just A Label (NJAL) with his brother Daniel. The two came up with the idea for a global web platform to display locally-produced wares while at Siegel's home in East London. Siegel had the experience working within the fashion industry while Daniel was a web developer. NJAL began in 2008. The brothers funded the business until it was cash positive its second year.

As CEO, Siegel is the team lead of the NJAL staff of scouts, recruiters, trainers, marketers and web designers. He travels to locations including Russia, Estonia, Lithuania, and Lebanon as a representative of NJAL. In March 2014, Siegel was the only representative of the Western fashion industry to attend fashion week in the Ukraine amidst the political turmoil.