Areas served Global CEO Laura Desmond (Jun 2008–) Headquarters Chicago Number of employees 8,000 | Website www.smvgroup.com Parent organization Publicis Founded 2000 Number of locations 110 | |
Industry Advertising & Marketing Key people Laura Desmond, Global CEO Motto The Human Experience Company Profiles | ||
Starcom Mediavest Group (SMG) is among the largest media networks in the world and a part of France’s Publicis Groupe, the third-largest communications group globally. Headquartered in Chicago.
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Starcom mediavest group london 2013
History
The global holding company Starcom Mediavest Group was formed in 2000. Jack Klues, who had been the Chief Executive Officer of Starcom Worldwide, was named SMG’s first CEO upon its formation. Current CEO Laura Desmond became one of the business world’s youngest CEOs ever when she was named to the position in 2008.
In recent years, SMG has had partnerships with companies such as Facebook, Twitter, YouTube, Acxiom, Tencent and more involving data, analytics and "technology-fueled creativity".
SMG also reorganized into 3 divisions—Connections (media brands), Content (creative assets), and Tech solutions (RUN, extech)—to better reflect the fact that it now derives more than 50% of its business from digital, content, and data/analytics. The company further refined its investment approach to align more closely with a mobile- and social-first world, with 70% being put toward core marketing strategies and tactics, another 20% on innovation, and 10% in emerging markets and platforms.
Employees and Locations
SMG employs roughly 8,000 people in 110 offices worldwide, including Australia, Brazil, China, France, Germany, Hong Kong, India, Italy, Japan, Latvia, Malaysia, Mexico, Peru, Philippines, Poland, Russia, Saudi Arabia, Singapore, South Africa, South Korea, and Spain, among others.
Awards
2015 Grand Prix Award from Digital Cinema Media for Heineken’s “Open Your Cities”, held in London’s Ham Yard Hotel.
2015 Effie North America top-ranked media agency and network
2015 Dubai Lynx winner Media Agency of the Year
SMG has also been ranked as the No. 1 Global Media Agency by Advertising Age (2010, 2011, 2013) and named a leader in the “New Interactive Landscape” by Forrester and “Most Effective Network” at the North American Effies making SMG the first media agency to receive these recognitions.