Stage Entertainment is a live entertainment company founded by Dutch media tycoon and theatrical producer, Joop van den Ende. It is based in Amsterdam, Netherlands. Stage Entertainment is in business with offices and theatres in the Netherlands, Germany, Spain, the United Kingdom, the United States, Russia, France and Italy. The group produces musical shows in large theatres, comprising licensed productions from international partners as well as original, in-company storyline.
Stage Entertainment was established in 1998 by the company’s owner and supervisory board president Joop van den Ende after being split off from the Live Entertainment Division of independent television producer Endemol. Stage Entertainment is the largest theatre producer in Europe and owns and licenses productions worldwide. The company has approximately 3,000 employees and owns or operates theaters in the Netherlands, Germany, France, Spain, Italy and Russia.
In 2001 Stage Entertainment’s German subsidiary took over part of the insolvent Stella AG, acquiring in the process many of Stella’s productions and theatres, including two Hamburg theatres: the Theater im Hafen and the Neue Flora. Stage Entertainment currently owns and operates or has long-term leases for a portfolio of theatres, of which 11 are in Germany including four in Hamburg.
In December 2014, Stage Entertainment announced that it had acquired Albert Verlinde Entertainment and its subsequent merger with its Dutch subsidiary, Joop van den Ende Theaterproducties. Stage Entertainment International would purchase all of the shares of Albert Verlinde Entertainment and on 1 March 2015, Albert Verlinde would assume the position of managing director at the subsidiary, to be renamed Stage Entertainment Netherlands. Productions that were currently running would continue to run under the banner of their respective companies until the end of the theatre season they opened.
With the creation of TopTicketLine in 1990, Stage Entertainment established its own call center for ticket sales. In June 2005, the company’s German subsidiary took over Ticket Online, which operated a ticket booking system used by hundreds of ticket agencies in Germany. In 2007, Stage Ticketing International was created—an independent ticketing company comprising all of Stage Entertainment’s ticketing activities. In the same year, this new subsidiary acquired See Tickets from Andrew Lloyd Webber’s Really Useful Group. Subsequently, all of Stage Entertainment's ticketing activities and companies operated under the name See Tickets. In 2010, See Tickets UK and See Tickets Germany were sold to CTS Eventim. In March 2014, Stage Entertainment sold its ticketing companies in Spain (See Tickets Entradas SA), the Netherlands (See Tickets Nederland BV), and France (Top Tickets France SAS) to CTS Eventim. CTS Eventim also assumed all ticketing activities for Stage Entertainment in Russia, where the group operates two theatres.
In 2000, Stage Entertainment entered into a licensing agreement with Disney Theatrical Productions (Aida, The Lion King, Beauty and the Beast, Tarzan, The Little Mermaid, Aladdin). This, together with Stage Entertainment’s collaboration in Europe with Littlestar, Mamma Mia!’s production company, enabled the company to expand into Germany, Spain, Russia, France, Italy and the UK.
In 2004, Stage Entertainment entered into joint ownership of the Off-Broadway theatre complex known as Dodger Stages; on 16 March 2006 Stage Entertainment took over sole ownership of the theatre complex, which was then renamed New World Stages. Stage Entertainment sold New World Stages to The Shubert Organization in November 2014.
In 2005 Stage Entertainment along with Dutch dance event organiser ID&T founded the company ID&T Germany, to organise the Sensation White event in Germany. The joint venture was ended in 2006, and ID&T was later acquired by SFX Entertainment.
In 2011 Stage Entertainment Touring Productions was created as a new Stage Entertainment division, with Holiday on Ice arena ice shows as the division’s main activity.
Stage Entertainment has subsidiaries in the Netherlands, Germany, Spain, the United Kingdom, the United States, Russia, France and Italy.
Stage Entertainment also owns and/or operates the following theatres where its productions are staged.
France
Paris, Théâtre Mogador (built 1913, acquired 2005/2006)
Germany
Berlin
Stage Theater am Potsdamer Platz (built 1999, acquired 2002)
Stage Theater des Westens (built 1895/96, acquired 2003)
Stage Bluemax Theater (since 2007)
Essen
Stage Colosseum Theater (built 1899, acquired 2001)
Hamburg
Stage Theater im Hafen (built 1994, acquired 2001)
Stage Theater an der Elbe (built 2014)
Stage Operettenhaus (built 1840, acquired 2011)
Stage Theater Neue Flora (built 1990, acquired 2002)
Stuttgart
Stage Apollo Theater (built 1994, acquired 2002)
Stage Palladium Theater (built 1997, acquired 2002)
Oberhausen
Stage Metronom Theater (built 1998, acquired 2005)
Italy
Milan, Teatro Nazionale (built 1924, acquired 2009)
The Netherlands
Amsterdam, Theater Fabriek Amsterdam (since 2005, closed 2014)
The Hague, AFAS Circustheater (built 1904, acquired 1991 and since remodeled)
Utrecht, Beatrix Theater (since 1999)
Russia
Moscow
MDM Theater (acquired 2005)
Rossiya Theatre (built 1961, acquired 2012)
Spain
Madrid, Teatro Lope de Vega (built 1946)
Madrid, Teatro Coliseum
United States
New York City, New World Stages (built 1994, acquired 2006, sold to The Shubert Organization 2014)
Stage Entertainment has produced the following original productions:
3 Musketeers
Ciske de Rat
Cyrano de Musical
Das Wunder von Bern
Der Schuh des Manitu
Droomvlucht (Dreamflight)
Hij Gelooft in Mij
Hinterm Horizont
I Can't Sing!
Ice Age Live
Ich war noch niemals in New York
Ich will Spass!
Joe de Musical
Made in Dagenham
Moeder Ik Wil Bij De Revue
Petticoat
Rex
Rocky
Sister Act
Additionally, Stage Entertainment produces recurring formats such as Musicals in Concert, Holland Zingt Hazes, and Strictly Come Dancing.
Stage Entertainment’s musical theater productions (in alphabetical order):
3 Musketiers (cf. The Three Musketeers)
Germany: Stage Theater des Westens, Berlin (2005–2006)
Germany: Stage Apollo Theater, Stuttgart (2006-2008)
Hungary: Budapest Convention Centre, Budapest (2006-2007)
Japan: under license (2011-2012)
Korea: Chungmu Arts Hall, Seoul (2010-2011)
Netherlands: Nieuwe Luxor Theater, Rotterdam (2003–2004)
Norway: Nye Teater, Oslo (2011-2012)
Aida
Germany: Stage Colosseum Theater, Essen (2003–2005)
Germany/Switzerland: Touring (2005-2007)
Netherlands: AFAS Circustheater, The Hague (2001–2003)
Aspects of Love (musical)
Netherlands: National Tour 2012-2013
Beauty and the Beast
Belgium: Touring (2005-2007)
France: Théâtre Mogador, Paris (2013-2014)
Germany: Stage Palladium Theater, Stuttgart (1997–2000)* and Stage Metronom Theater, Oberhausen (2005-2007)
Italy: Teatro Nazionale, Milan (2009-2010) and Teatro Brancaccio, Rome (2010-2011)
Netherlands: National Tour(2005-2007), AFAS Circustheater, The Hague (2015-2016)
Russia: MDM Theatre, Moscow (2008-2010) and Rossiya Theatre, Moscow (2014-present)
Spain: Teatro Coliseum, Madrid (2007-2009), BTM, Barcelona (2009-2010) and National Tour (2012-2013)
Best of Musical
Germany: Touring (2006, 2007, 2010, 2012, 2014)
Billy Elliot
Netherlands: AFAS Circustheater, The Hague (2014-2015)
Blue Man Group
Germany: Stage Theater am Potsdamer Platz, Berlin (2004-2007), Stage Bluemax Theater, Berlin (2007-present)
United Kingdom: New London Theatre (2005-2007)
Netherlands: National Tour (2006-2007)
Cabaret
France: Théâtre des Folies Bergère, Paris (2006-2008), Théâtre Marigny, Paris (2011) and National Tour (2012)
Netherlands: Royal Theater Carré, Amsterdam (2006)
Spain: Nuevo Teatro Alcalá, Madrid (2003-2006), National Tour (2006-2007) and Teatre Apolo, Barcelona (2007-2008)
Cats
Germany: Operettenhaus, Hamburg (1986–2001)*, Stage Palladium Theater, Stuttgart (2001–2002), Stage Theater am Potsdamer Platz, Berlin (2002–2004)
German-speaking countries: National Tour (2004-2005)
Netherlands: National Tour (2006-2007)
Russia: MDM Theatre, Moscow (2005-2006)
Spain: Teatro Coliseum, Madrid (2003–2005)
Chicago
Germany: Stage Palladium Theatre, Stuttgart (2014-present)
Netherlands: Beatrix Theater, Utrecht (1999-2001)
Russia: MDM Theatre, Moscow (2013-2014) and Rossiya Theatre, Moscow (2014)
Spain: Teatro Coliseum, Madrid (2009-2010), National Tour (2010-2012), Teatre Tívoli, Barcelona (2011) and Teatro Nuevo Alcalá, Madrid (2011-2012)
Cinderella
Russia: Rossiya Theatre, Moscow (2016-present)
Dirty Dancing
Germany: (European premiere) Stage Theater Neue Flora, Hamburg (2006-2008), Stage Theater am Potsdamer Platz, Berlin(2009-2010), Stage Metronom Theater, Oberhausen (2011-2012)
Netherlands: Beatrix Theater, Utrecht (2008-2009)
Die Drei von der Tankstelle ("The Three from the gasoline station")
Germany: Schlossparktheater, Berlin (2005)
Elisabeth
Germany: Stage Colosseum Theater, Essen (2001–2003), Stage Apollo Theater, Stuttgart (2005–2006) and Stage Theater des Westens (2008)
Netherlands: AFAS Circustheater, Scheveningen (1999–2001)
Flashdance
Italy: National Tour (2010-2011)
Grease
France: Théâtre Mogador, Paris (2017-present)
Hairspray
United Kingdom: Shaftesbury Theatre (2007-2010), National Tour (2010-2011 and 2013)
High School Musical
Netherlands: National Tour (2009)
Spain: National Tour (2008-2009) and Teatro Lope de Vega, Madrid (2008-2009)
United Kingdom: Hammersmith Apollo (2008), National Tour (2008-2009)
High School Musical 2
United Kingdom: National Tour (2009-2010)
Hij Gelooft in Mij
Netherlands: DeLaMar Theater, Amsterdam (2012-2015)
Hinterm Horizont
Germany: Stage Theater am Potsdamer Platz, Berlin, (2011-present)
Jesus Christ Superstar
Belgium: touring (2005-2006)
Netherlands: National Tour (2005-2006)
Spain: Teatro Lope de Vega, Madrid (2007-2008), National Tour (2008-2009) and Teatre Apolo, Barcelona (2009)
Jersey Boys
Netherlands: Beatrix Theater, Utrecht, (2014-2015)
The Bodyguard
Netherlands: Beatrix Theater, Utrecht, (2015-present)
Spain: Teatro Coliseum, Madrid (2017-present)
The Lion King
France: Théâtre Mogador, Paris (2007-2010)
Germany: Theater im Hafen, Hamburg (2001-present)
Netherlands: Fortis Circustheater, The Hague (2004-2006), AFAS Circustheater, The Hague (2016-present)
Spain: Teatro Lope de Vega, Madrid (2011-present)
The Little Mermaid
Japan: under licence (2013-2014)
Netherlands: National Tour (2012-2013)
Russia: Rossiya Theatre, Moscow (2012-2014)
Love Story
Netherlands: National Tour (2013-2014)
Les Misérables
Netherlands: Koninklijk Theater Carré, Amsterdam and AFAS Circustheater, the Hague (1991-1992); Luxor Theater, Rotterdam and Koninklijk Theater Carré, Amsterdam (2008-2009)
Spain: Teatro Lope de Vega, Madrid (2010-2011), BTM, Barcelona (2011-2012), National Tour (2013-2015) and Gran Teatre del Liceu, Barcelona (2014)
Mamma Mia!
Belgium: Stadsschouwburg, Antwerp (2006)
France: Théâtre Mogador, Paris (2010-2012) and National Tour (2012-2014)
Germany: TUI Operettenhaus, Hamburg (2002-2007), Stage Colosseum Theater, Essen (2007-2008), Stage Theatre am Potsdamer Platz, Berlin (2007-2009), Stage Theater des Westens, Berlin (2014-present), Stage Palladium Theater, Stuttgart (2004-2007; 2013-2014)
Italy: Teatro Nazionale, Milan(2010-2011) and Teatro Brancaccio, Rome (2011-2012)
Netherlands: Beatrix Theater, Utrecht (2003–2006) and National Tour (2010-2011)
Spain: Teatro Lope de Vega, Madrid (2004-2007), BTM, Barcelona (2007-2009), National Tour (2009-2011), Teatro Coliseum, Madrid (2010-2011), Teatre Tívoli, Barcelona (2015-2016), National Tour (2016-2017) and Teatro Coliseum, Madrid (2017)
Russia: MDM Theatre, Moscow (2006-2008) and (2012-2013)
Mozart! Das Musical
Germany: Neue Flora, Hamburg (2001-2002)
Musicals in Ahoy'
Netherlands: Ahoy' Rotterdam, Rotterdam (2002, 2004, 2006)
My Fair Lady
Netherlands: National Tour (1994-1995), (2006-2007)
Spain: National Tour (2012)
Next to Normal
Netherlands: National Tour (2012)
The Phantom of the Opera
Germany: Stage Theater Neue Flora, Hamburg (1990–2001)* and (2013-present), Stage Palladium Theater, Stuttgart (2002–2004), Stage Colosseum Theater, Essen (2005-2007)
Netherlands: AFAS Circustheater, The Hague (1993–1996)
Russia: MDM Theater, Moscow (2014-2016)
Spain: Teatro Lope de Vega, Madrid (2002–2004)
The Producers
Spain: Teatro Coliseum, Madrid (2006-2007)
Saturday Night Fever
Italy: Teatro Nazionale, Milan (2012-2013)
Spain: Teatro Coliseum, Madrid (2009) and National Tour (2009-2010)
Netherlands: Beatrix Theater, Utrecht (2001-2003) and National Tour (2012)
Singin' in the Rain
Russia: Rossiya Theatre, Moscow (2015-2016)
Sister Act
Austria: (2011-2012)
France: Théâtre Mogador, Paris (2012-2013)
Germany: TUI Operettenhaus, Hamburg (2010-2012), Stage Apollo Theater, Stuttgart (2012-2013) and Stage Metronom Theater, Oberhausen (2013-2015)
Italy: Teatro Nazionale, Milan (2011-2012)
Japan: (under license 2014)
Netherlands: AFAS Circustheater, The Hague (2013-2014)
Spain: Teatre Tívoli, Barcelona (2014-2015), National Tour (2015-2016) and Nuevo Teatro Alcalá, Madrid (2016)
United Kingdom: London Palladium (2009-2010) and National Tour (2011-2012)
United States: Broadway Theatre, New York (2011-2012), 1st National Tour (2012-2014) and 2nd National Tour (2014-2015)
Spring Awakening
Netherlands: Amsterdam (2011, co-production with M-Lab)
Tanz der Vampire (Dance of the Vampires)
France: Théâtre Mogador, Paris (2014-present)
Germany: Stage Apollo Theater, Stuttgart (2000–2003**, Theater Neue Flora, Hamburg (2003-2006), Theater des Westens, Berlin (2006-2008 and 2011-2013), Stage Metronom Theater, Oberhausen (2008-2010), Stage Palladium Theater, Stuttgart (2010-2011)
Russia: MDM Theatre, Moscow (2016-present)
Tarzan
Germany: Stage Theater Neue Flora, Hamburg (2008-2013), Stage Apollo Theater, Stuttgart (2013-present)
Netherlands: AFAS Circustheater, The Hague (2007-2009)
Titanic: The Musical
Germany: Stage Theater Neue Flora, Hamburg (2002- 2003)
Netherlands: Koninklijk Theater Carré, Amsterdam (2001-2002)
United States: Lunt-Fontanne Theatre (1997-1999)
Victor/Victoria
Spain: Teatro Coliseum, Madrid (2005-2006)
United States: Marquis Theater, New York (1995-1997)
War Horse
Germany: Stage Theater des Westens, 2013
Netherlands: National Tour (2014-2015)
Wicked
Germany: Stage Palladium Theater, Stuttgart (2007-2010) and Stage Metronom Theater, Oberhausen (2010-2011)
Netherlands: AFAS Circustheater, The Hague (2011-2013)
The Wiz
Netherlands: Beatrix Theater, Utrecht (2006-2007)
Zorro
France: Théâtre des Folies Bergères, Paris (2009-2010)
Netherlands: National Tour (2011-2012)
Russia: MDM Theatre, Moscow (2010-2011)
South Korea: under license (2011-2012)
China: under license (2011-2012)
Czech Republic: under license (2013-2014)
Poland: under license (2013)
Productions marked with an asterisk were produced by Stella Entertainment AG which was acquired by Stage Entertainment (at that time called Stage Holding) in 2002. Those marked with two asterisks were Stella Entertainment AG productions that were continued by Stage Entertainment in 2002.
