Formerly called St. Bernard Sports Website saintbernard.com Number of employees 50 | Industry Retail Founded 1978 | |
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Key people Wes Goyer, President
Charlie Goyer, V.P., Online Division Products Skis, snowboards, longboards, shoes, handbags, eyewear, watches, accessories, apparel Headquarters Dallas, Texas, United States Profiles | ||
Saint Bernard is a ski, snowboard and apparel retail shop and online store based in Dallas, Texas. It has two retail locations (and is headquartered) in the Dallas, Texas area and has a third retail location in Austin, TX.
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Company history
St. Bernard Sports was founded in 1978 by Wes Goyer. The company began by specializing in high end retail fashion and surf, snowboard and ski products but expanded its business model to include other types of apparel and in 1998 began carrying shoes and sportswear. Two of its retail locations features ski shop services. St.Bernard Sports currently advertises locally in the Dallas–Fort Worth area.
Online growth
Prior to 2009, St. Bernard Sports maintained a website but did not sell products online. In the Fall of 2009, Stbernardsports.com began selling products available from its 3 stores on its website. In 2010, Stbernardsports.com began working with a new e-commerce platform, Celerant, to incorporate more advanced features for its online store. The company currently utilizes Thawte as a certificate authority to ensure that its online transactions are securely encrypted.
Products
The company currently focuses on carrying men's, women's and children's skis and snowboarding equipment as well as high end and preppy clothing, including fashion accessories such as sunglasses, watches and bags. The company also features ski shop services including tuning and ski waxing at 2 of its locations. There are currently large numbers of brands of products sold in the St. Bernard store such as Vineyard Vines, Lilly Pulitzer, Ugg boots, and high end and imported winter brands like Bogner and Patagonia. St. Bernard Sports also features a selection of men's, women's and kid's swimwear, including brands such as Vix, Trina Turk, and Seafolly.