Industry Internet Key people Rod Favaron, CEO Website spredfast.com | Founded 2008 Number of employees 500+ | |
Headquarters Austin, Texas, United States | ||
Spredfast is a U.S.-based social marketing software company that provides community management, content management, social care, and social analytics tools to brands and agencies. In 2015 Spredfast was identified as a leader in social relationship platforms in a Forrester report, and it won an Emmy Award in the Technology & Engineering category. It has been reviewed in peer reviewed literature.
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History
Spredfast is a privately owned, social marketing software company based in Austin, Texas. It was founded in 2008 by Scott McCaskill and Ken Cho, and as of 2011 is led by Chief Executive Officer Rod Favaron.
In 2010, the company raised its first round of funding with $1.6 million. It has since raised $134 million in combined debt and equity financing, most recently with $50 million in Series F funding in 2015.
In April 2014, Spredfast merged with social curation company, Mass Relevance. That company’s technology aggregates and filters tweets to be displayed on broadcast TV. In August 2015, Spredfast acquired data-focused social marketing company Shoutlet.
As of 2016, Spredfast has more than 500 employees and more than 650 customers in 84 countries. Customers include Royal Caribbean, the National Basketball Association, the National Football League, Bank of America, Viacom and Target.
In February 2017, Spredfast closed their Madison-based office, formally Shoutlet, ending 47 jobs.
Services and partnerships
The Spredfast platform allows brand marketers to manage all of their social accounts from one platform, deliver customer care, gather data from social media to guide campaign design, and create branded contests, sweepstakes and surveys. It has been used to generate statistics for academic studies and media outlets
When Spredfast announced its partnership program in 2014, it already had partnerships with Kenshoo, Brandwatch, and Bazaarvoice. The 11 partnerships named in an Adweek announcement of the program were grouped in two categories: "strategic listening and content sharing" and "enhanced analytics and data management". The company has since increased the number of partnerships to at least 50. New York Road Runners partnered with Spredfast in 2015, to offer social media tools to participants in the New York City Marathon.
In 2015, Forrester named Spredfast a leader in its Wave Report for Social Relationship Platforms, citing "a strong balance between product and strategy" among its top strengths.