Company SportsPro Media Ltd
First issue June 2008
Country United Kingdom
SportsPro is a London, UK-based media company focusing on the business, commercial and governance aspects of global sport. It has become known for its in-depth features, sport-specific analytical studies, and its annual list of the World's 50 Most Marketable Athletes, published each May.
SportsPro was founded by journalist and publisher Tom Rubython in 2008 to replace BusinessF1, Rubython's previous magazine. This transformed the publication into a business title that covered the entire sports industry as opposed to just Formula 1. The magazine was sold to London-based Henley Media Group in February 2009.
Format and market
SportsPro's flagship title, SportsPro magazine, is a monthly publication that focuses on all aspects of the business of sport. Circulated to subscribers, it provides news, analysis, statistics, features and special reports. Though it is based in London, it has a global readership, with nearly half of its subscribers based in the USA.
It is a perfect bound 132 or 164 (double issue) page magazine in full colour with editorial and advertisements, printed on matte art paper with a laminated soft cover.
Formerly available on newsstands, SportsPro is now entirely subscription-based, and has more than 20,000 subscribers within the sports industry. Notable subscribers include the majority of the Formula One racing teams; the Glazer family, owners of Manchester United Football Club and the Tampa Bay Buccaneers; Tottenham Hotspur; and the International Olympic Committee.
SportsPro Media also publishes the Formula One Black Book, an annual commercial companion to the business and sport of Formula One.
The SportsPro Daily Deal is an e-newsletter service.