Industry Online gambling Headquarters Nairobi, Kenya Type of business Private | Services Online betting Founded 2014 | |
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Owner Pevans East Africa Limited Profiles | ||
Sportpesa allstars awarding ceremony
SportPesa, is a Kenya-based sports betting website owned and operated by Pevans East Africa Limited. The website is licensed by the BCLB (Betting Control and Licensing Board of Kenya) under the Betting, Lotteries and Gaming Act.
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Sportpesa receives superbrand certification for 2017
Sponsorship
On 6 August 2015, SportPesa gained the naming rights to the Kenyan Premier League (KPL), signing a four-and-a-half-year deal with the KPL worth Ksh. 450 million (approx. US$4.36 million, £2.84 million or €3.87 million) to rename the league to the SportPesa Premier League. As part of the sponsorship, a new trophy was revealed by SportPesa and the KPL on 30 October 2015. The trophy was manufactured in Italy, weighs 12 kg (26 lb) and is made of brass.
On 30 June 2016, SportPesa signed a 5-year partnership with Football Kenya Federation (FKF) as the Federation's official betting partner. This deal made SportPesa the first official partners of FKF.
On 6 February 2016, Arsenal Football Club announced SportPesa as its Official Betting Partner in Kenya. The deal involved Arsenal sending coaches to hold training camps in Kenya.
On 25 July 2016, SportPesa announced a three-year sponsorship deal with UK football club Hull City. This deal made history as it was the first time a Kenyan company was sponsoring a Premier League team. The deal is the largest in the club's history. Later the same day, Hull City displayed its new home kit with black and amber vertical stripes, complemented by black shorts and amber socks.
In addition to sponsorship, SportPesa also committed to upgrading City Stadium at a cost of Sh100 million (approx. US$1 million). This was due to the poor state of the stadium.
Ownership
As of July 2016, the shareholders of Pevans East Africa Limited, that runs SportPesa, were: