Format Tabloid Editor Steve McKenlay Circulation 39,671 (BPA Qualified) | Owner(s) Gulf Sports Media Headquarters Abu Dhabi | |
Type Sports content provider | ||
Sport 360° is a 6-day-a-week sports newspaper based in Abu Dhabi in the United Arab Emirates.
Contents
Overview
Launched on 29 September 2010, it claims to be the only English-language, daily sports paper in the world. The paper is published by Gulf Sports Media.
The newspaper also has a growing online presence, with the website (built using HTML5) provided in Arabic & English, supported by an active social media presence and mobile applications.
BPA Audited circulation
Sport360° is the first newspaper in the United Arab Emirates to be audited by the BPA within the first year of operation, reporting a certified daily circulation figure of 38,279 (updated from 2015 statistics), with an estimated daily readership of 151,000.
IPSOS Newspaper Readership Survey, 2012
According to the latest Newspaper Readership Survey (NRS) conducted by IPSOS Media CT, Sport360° is now the most-read English newspaper in the U.A.E amongst U.A.E nationals and Arab expats, the third most-read English newspaper among the whole population and, in 2012, the only UAE newspaper to enjoy readership growth – posting a 58.5% increase from 2011.
Events
There are several award ceremonies in Dubai that are organised by Sport360 with the newspaper planning on expanding the range, this being due to the lack of such commendations in the United Arab Emirates in regards to sports.
2014 FIFA World Cup Coverage
This was the largest event on the sporting calendar that Sport360° had followed, landing several interviews with key players from the major international teams. There were interviews with Lionel Messi regarding his feelings on the tournament and his stance on football, an exclusive interview with Uruguayan player Luis Suarez about his thoughts on his home team, their opponents in the World Cup and his development as a player by playing for Liverpool in the Premier League.
The newspaper got an interview with Brazilian striker Neymar, exploring certain facets of football and his perception of success in Brazil. Their last interview with a key player in the World Cup was with Germany captain Philipp Lahm, who led his compatriots to victory in the 2014 FIFA World Cup, expressed his faith in his team in regards to their tactical and technical ability on the pitch.
As a developing company, the FIFA World Cup was a pivotal moment as there were many events organised by Sport360 across the United Arab Emirates. Spectator interviews were carried out, match predictions and breakdowns made, a live scoreboard was set up over the major highway in Dubai and the newspaper worked closely with Budweiser to promote their fan zones.