Type Limited company Website Splash About | Founded 2001 | |
Products Swim diaper, Buoyancy aid, Swimwear | ||
Splash About International Limited, usually referred to as Splash About, is best known as a designer, manufacturer and retailer of swimwear and swimming aids for children and babies, however the company also designs and makes maternity swimsuits. It operates from Newbury and France.
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History
Splash About was founded by Desri and Robin Goodwin in 2001 with their first creations, a float jacket and a float suit.
The company is best known for developing the Happy Nappy system (in Britain, a nappy is a diaper), which comprises waterproof neoprene outer layers with leak-restricting grip and an inner absorbent layer. The idea is to allow babies to swim without contaminating the pool.
In 2011, Warrington-based private equity firm Energize Capital acquired a majority stake in the company.
Work with the ASA and BSI
In 2014 Splash About announced that it was working alongside the Amateur Swimming Association and Water Babies to create a new British Standard for baby and Toddler Swimming.
In September 2015, the company was one of the sponsors of the BSI Group's Publicly Available Specification "Safeguarding 0 to 4 year old children within the teaching of swimming, including any associated professional photography. Code of practice" (PAS 520:2015), which aims "to tackle codifying best practice in how very young children should be taught to swim and professionally photographed during lessons."
Media
In 2015 US singer Beyoncé released a vacation video on Instagram in which her daughter Blue Ivy was wearing one of Splash About's float suits.